Rakuten

(4.2/5)

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Info Table

Tier

Discount, Free Plan (Freemium), Paid Plan, Tiered Pricing

Affiliate Program

Yes [view all]

White Label

API

Yes [view all]

Support

Yes

memberservices@rakuten.com

Social Media Platforms

Description

Rakuten is a cash-back shopping platform that rewards you for purchases at thousands of popular stores online and in-app. Rakuten offers free signup, browser extension and mobile app, automatic coupon application, and quarterly payouts via PayPal or check. Ideal for deal hunters, Rakuten helps maximize everyday savings with promos, points, and exclusive partner offers.

Founded in	1997
Location	🇯🇵 Japan
Founders	Hiroshi Mikitani

Features

Plans

Basic Member

Free

◈Cash Back at 3,500+ stores, exclusive deals, browser extension/app support, quarterly payouts via PayPal/check, $10–$50 welcome bonus on qualifying purchases

Rakuten+

$100/year

◈Guaranteed 10%+ Cash Back at premium stores (e.g., Sephora, luxury brands), $50 bonus after $250 spend, personalized deals, auto-renews annually.

Refund Policy

Rakuten voids or deducts Cash Back for returns, cancellations, or exchanges per store policy.

Ratings

trustpilot(4.6/5)

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Ai Opinion

✦

AI Rating(3.5/5)

Rakuten is a legitimate cash-back service that most users find easy to use and appreciate for earning rewards on online purchases through their browser extension and partnerships with over 3,500 stores. However, customers report significant issues including account deletions without warning that result in forfeited earned cash-back balances, unresolved payment disputes, and lack of transparency in customer service. While many long-time users praise the quarterly payouts and referral program, complaints about unfair account terminations and money owed suggest inconsistent customer service experiences and potential fraud concerns.

Expert Opinion

✎

Expert Rating(4.5/5)

I recently tested Rakuten, the cash-back shopping platform, and here's my genuine feedback from hands-on use. Rakuten shines with its simple signup and automatic cash back on purchases from thousands of stores like Walmart and Nike. I earned real money back effortlessly via the browser extension and app, with payouts via PayPal quarterly. The 17 million users and $105 average per member in 2025 prove its reliability. Features like auto-coupons and deal alerts saved me time and boosted savings on clothes and tech. Tracking pending cash back is transparent, though returns can cancel earnings per store rules. No major flaws for shoppers; it's free and intuitive. Affiliates get tiered commissions too.