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After years of deliberation, “arguably the most complex piece of regulation the European Union has ever produced” comes into force on May 25th. Reaching far beyond Europe, the tough new privacy laws present a compliance challenge for businesses — and some will be hit harder than others. Regardless of where

iceberg, viewability, transparency

Ad fraud and invalid traffic are two of the biggest and most costly problems plaguing digital advertisers. Yet two San Francisco researchers say they encountered significant resistance from brands and agencies to the idea of addressing the problem when they took a new solution to market.  For all the promises

digital transformation

Culture,  an often intangible and nebulous construct, is nevertheless the reason why digital transformation projects sink or swim. That’s the view expressed by industry leaders to Which-50 this week in a series of media events and roundtables in Sydney, and interviews with CEOs in the US and Singapore. “Culture is

Which-50 Insiders

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Stethoscope, X-Ray, healthcare

A new study from Juniper Research found that digital therapeutics software, clinically proven to treat medical conditions, will be adopted enthusiastically by many healthcare stakeholders. The number of people using digital therapeutics will increase from an estimated 4.5 million in 2018 to 130 million by 2023. The new research, Digital Therapeutics


New research has revealed Australian companies doing business in China that have a detailed ecommerce strategy are 12 per cent more profitable than those without. The research also found that despite a lack of transparency in China’s regulatory environment nearly 80 per cent of businesses are optimistic about their China