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If you’ve read this far, then I managed to get your attention. In today’s media-saturated world, that’s no easy feat. So, thank you. Like an effective headline, digital advertising is designed to gain your (very limited) attention, hold it for long enough to initiate (or continue) a conversation, and then send you on

amazon-one

Shortly after Amazon confirmed it is indeed working on an Australian retail launch, the good folk over at CB Insights published a handy Amazon strategy teardown via webcast and 10,000-word report. It’s recommended reading and watching if you want to sound smart when talking about the Seattle giant. Presented by

The recent spate of store closings will do nothing but hasten the decline of physical retail, while providing only short-term profitability gains. Okay, so I know the US is over stored, and some locations just need to close, but there are many things going on here that must be considered.

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Google’s parent company Alphabet’s stock is up 4 per cent after it beat Wall Street’s expectations for the quarter ended March 31, 2017. Alphabet reported revenue of $24.75 billion, up 22 per cent versus the first quarter of 2016 and 24 per cent on a constant currency basis. During the

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CMOs are prioritising customer acquisition efforts despite an urgent need to engage and retain the customers they work so hard to win. 44 per cent of CMOs say that they spend 30-50 per cent of their budgets on retention and loyalty, while another 33 per cent spend only 10-30 per

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Insights

Google parent company Alphabet beats Q1 expectations
Amazon Alexa
AWS Makes Amazon Lex Available to All Customers
NetSuite reveals major upgrade to global ERP offerings

Leadership

Tyro co-founder Andrew Rothwell departs for Data Republic
DeakinDigital becomes DeakinCo to train future workforces
Former NAB exec Gavin Slater appointed DTA boss

Digital Marketing

CMOs struggling with retention, customer identity: Study
Aprimo John Stammen
VIDEO: CMOs Should Speak the Language of Business, says Aprimo CEO
Oracle releases Content and Experience Cloud

Ecommerce

SuiteWorld
NetSuite leverages Oracle’s global scale to accelerate expansion
Lazada, Uber and Netflix team up in Singapore
voice recording mobile
ANZ will Introduce Mobile Voice Biometrics for High-Value Transactions

Industrial Internet

car crash
The school of hard knocks: driverless cars should learn lessons from crashes
Graham Kerr and Jeff Immelt
GE inks digital deal with Australian miner
Australians warming to driverless vehicles: Survey

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