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Traditional marketing plans often allow no room for change or necessary shifts. To make matters worse, proving ROI is often challenging and elusive. Increasingly though, this static, somewhat antiquated approach is becoming a thing of the past. On this flip side however, simply relying on agile, iterative planning — without

There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. This is mostly

The industrial internet – where machines talk to each other and humans — will  grow into a $225 billion market by 2020. For industrial giants like GE, that represents a huge opportunity. With so much focus on the consumer internet many commentators have missed the transformative impact of digital on industrial markets – and

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Airbnb has acquired Montreal-based Luxury Retreats, a luxury vacation rental company offering over 4,000 homes in 100 destinations around the world. As a result of the deal Luxury Retreats CEO Joe Poulin will join Airbnb and lead luxury homes, reporting to Airbnb co-founder and CEO Brian Chesky. Sign up for

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SoundCloud is diving deeply into programmatic, making global audio and video inventory available in one place for the first time. The audio streaming service has selected Rubicon Project to manage the real-time bidding on the inventory. Sign up for Which-50’s Irregular Insights newsletter Advertisers are now able to programmatically access

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Insights

Business strategy concept
BI Software Market to Hit $18.3 Billion This Year
CMO of Tomorrow
Mid-tier is lagging on the transformation agenda, says IDC
NAB invests in online healthcare platform Medipass Solutions

Leadership

Narayen elected chairman of Adobe
Data Republic
ANZ appoints first Chief Data Officer
SAP Appoints Colin Brookes as ANZ COO

Digital Marketing

SoundCloud to Automate its Streaming Audio and Video Ad Inventory
Facebook leads in revenue growth as Twitter Flatlines
Don’t Be a Martech Fred. Get the most out of your investment

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