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digital transformation

Culture,  an often intangible and nebulous construct, is nevertheless the reason why digital transformation projects sink or swim. That’s the view expressed by industry leaders to Which-50 this week in a series of media events and roundtables in Sydney, and interviews with CEOs in the US and Singapore. “Culture is

data, analytics, engineering, STEM

It is a challenging time to be a marketer. Consumers demand more personalised experiences than ever, and for marketers it feels like the customer’s expectations just keep on rising. In such a complex business environment a sophisticated approach to data is the key to success. Download: The Data Driven CMO

Australian packaging manufacturer Visy is making big investments in technology to automate its factories, and maintains it will end up employing more people, thanks to its natural growth.  The privately-owned paper, package and recycling company is riding a wave of technological change that’s reshaping the manufacturing and logistics industries.   

Which-50 Insiders


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After years of deliberation, “arguably the most complex piece of regulation the European Union has ever produced” comes into force on May 25th. Reaching far beyond Europe, the tough new privacy laws present a new compliance challenge for businesses, and some will be hit harder than others. Regardless of where

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iceberg, viewability, transparency

Ad fraud and invalid traffic are two of the biggest and most costly problems plaguing digital advertisers. Yet two San Francisco researchers say they encountered significant resistance from brands and agencies to the idea of addressing the problem when they took a new solution to market.  For all the promises

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