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With COVID-19 torpedoing many of the strategies that marketers use to engage their customers and prospects, content marketing has assumed greater importance this year than ever before. During the second half of 2020 Which-50 collaborated with Sitecore on a unique series of digital events called Content Conversations, where we examined

Data is the strategic asset of the contemporary enterprise. It drives customer experience, empowers marketing and informs product development. Yet many organisations still struggle to tame their organisational data and to deliver insights to the executives who need to make decisions, or increasingly to the algorithms that need to determine

leadership, growth, arrow, acceleration

Cost is often one of the earliest incentives that leads organisations to consider Cloud computing. That incentive is probably even stronger in the current economic circumstance, says Scott Taylor, an independent consultant from Thirdrock, with a long pedigree in SAP projects and stints at companies such as Deloitte and Ernst

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New global research from Accenture  shows that 61 per cent of owner-operators of factories, mines, refineries and public, telecommunications and utility infrastructure organizations expect new projects to be delayed or put indefinitely on hold because of the COVID-19 pandemic. Additionally, just over a third of engineering, procurement and construction service


Welcome to 2021! Walt Disney once said, “I always like to look on the optimistic side of life, but I am realistic enough to know that life is a complex matter.” This would be good advice for executives as they develop their digital supply chain strategies. While being optimistic is



Capex budgets are locking up around the world due to COVID: Accenture
The State of the Digital Supply Chain in 2021
Wearable market growing strongly says Gartner


venture capital investment
HealthMatch raises $18m Series B funding to fuel global expansion
appointment, job
Thunderhead appoints Aarron Spinley, VP ANZ
Board meeting
Stone & Chalk adds a former Myer and CBA executives to board


Pre-pay service, Beforepay raises $9M
technology investment money finance business
GoCardless raises $126m for open banking push
Online payments
Regional Australia Bank claims CDR compliance with Biza.io solution

Industrial Internet

Edge computing investment by network operators to hit $8.3 billion by 2025: Juniper
Smart Device Manufacturers Must Address the 4 Ws of Security
CSIRO shares robot tech for small business recovery