Amazon’s Prime Day kicks off in Australia for the first time today. It’s the latest in a series of global shopping events to infiltrate the local market, boosting traffic and online sales as well as adding new pricing pressures to local retailers. Starting in 2015, Amazon’s artificial holiday began with

Neglecting brand to focus on short term outcomes like sales will hurt revenue over time, according to new research from Deloitte. That view is shared by Tourism Australia CMO, Lisa Ronson. “You can’t have a robust sales outcome without a strong brand, it just doesn’t happen,” Ronson said. “Consumers need

Artificial intelligence (AI) and machine learning are variously portrayed as the future of our workplaces or the death of employment as we know it. Somewhere between those two extremes lies the reality. These emerging technologies will be core parts not just of technology strategies, but of how we deliver services