Featured Stories

Damian Young Chobani

You shouldn’t use an agency for something your business does 52 weeks a year. That’s according to Damian Young, general manager — marketing at Chobani in Australia, who has overseen bringing in-house the brand’s promo team, social media and, most recently, its market research and customer feedback. Sign up for Which-50’s

brand safety podcast

Welcome to the launch of Which-50’s podcast initiative. We are running our first four podcasts as part of the ADMA Brightest Minds series. Sign up for Which-50’s Irregular Insights newsletter Brand safety is much in the news of late, with Google’s well-documented problems on Youtube filling the marketing technology headlines

“The most complex technology project in our history.” That is how Chris Daniels, the former head of digital transformation at Sydney Opera House describes the reality of the iconic Australian’s transformation programme. The Sydney Opera House is one of the world’s busiest performing arts centre and Australia’s number one tourist

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Jonah Peretti

Google didn’t become an online advertising powerhouse by bolting on banner ads. It sold what it was good at: search. Similarly, digital publishers pinning their hopes on online ad revenue should play to their strengths, argues BuzzFeed Founder and CEO Jonah Peretti. Take our Which-50 reader survey and go into

Connected cars, autonomous driving, AI

Get ready for a surge in investment in AI for the automotive sector. That’s the forecast from research outfit Tractica, which said that while the market for AI systems is clearly in its infancy, a future of strong growth is virtually assured. Its study (the results of which sell for



Digital transformation
Digital strategies are taking hold in Australian businesses
LinkedIn Top Companies
LinkedIn reveals the Top Companies where Australians want to work in 2017
Transformation is all or nothing

Digital Marketing

Jonah Peretti
BuzzFeed CEO tells publishers: Remember who you are and play to your strengths
Taboola Launches Feed Product to Help Publishers Mimic Social
Viewability argument rages on, but why are we even having this fight?


How Matchboard uses data to tailor its offering
Blood donation
How Red Cross Australia is improving customer experience for its blood donors
Australian company applying prescriptive analytics to counter terrorism


Mobile security
Lift Your Game on Mobile Security Australia: PayPal
Online Sales Growth Tops Expectations: Commbank
The economics behind Uber’s new pricing model

Industrial Internet

Connected cars, autonomous driving, AI
AI Spending in Automotive to Surge — Top Use Cases Revealed
Strong growth profile for IoT platform market: Technavio
car, motorcycle
Motorcycle-to-car communication could prevent nearly one-third of motorcycle accidents