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US ad fraud consultancy Method Media Intelligence has written a report into one of the most popular games on the Google Play Store, accusing it of being a “major source of fraudulent traffic and games install attribution”. Word Link, a game developed by Worzzle Games, is one of the top

“We want to become a more customer-centric organisation.” As a customer experience researcher and advisor, I hear that phrase every single week. I suspect you may, too. Achieving this is, of course, important for brand health and financial success. Customer-centric organisations are eating the world. Amazon, which seeks to “become Earth’s

Access to consumer data is increasing but its use by businesses is becoming more opaque, a point underscored by a series of breaches and scandals last year. Despite the access many brands still struggle to deliver the high level experiences consumers now expect. It is a dangerous game for brands

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Startup hub HaymarketHQ is launching a new program in partnership with Australia Post, Alibaba Cloud and Australia-China Council to help businesses enter China. The China Canvas Challenge is an online program valued at almost $5,000, but the inaugural course will be free for all participants, thanks to the corporate sponsors.

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Last year venture capital investments in Australia hit a record high, skyrocketing 36 per cent to US$899.05 million. Globally VC investments set a new record, jumping from US$175 billion in 2017 to US$255 billion. Sign up for Which-50’s Irregular Insights newsletter The figures come from the quarterly report, Venture Pulse Q4 2018

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