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Businesses have invested heavily in data analytics to understand consumers and to predict what they might do next. Smart companies want to take that a step further and use insights from predictive analytics to build what is being described as “predictive engagement”. According to an Investigates study by the Which-50 Digital

In an era when consumers benchmark any experience against the best service they’ve ever received, government services delivered by digital channels can feel like they leave a lot to be desired. But, unlike other parts of their lives, when it comes to governments services users can’t shop around for a

Robots will probably kill us all one day — but first, they’ll put us in cages. A truly forward-thinking entrepreneur would get in on this exciting opportunity to grab the first-mover advantage in the cutting edge field of robot slave/worker drone relationships … and a truly forward-thinking entrepreneur did. Jeff

Which-50 Insiders


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Digital Intelligence Unit


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Despite all the privacy and data controversies surrounding Facebook in the past year it is still the most widely used social media site in Australia, according to new Roy Morgan research. At the beginning of 2019, Facebook had more than 17.1 million users visiting the site in a four week

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Virtual assistants powered by AI are helping UBank serve customers more quickly, freeing up time for its staff to explore the future of banking, says the CEO of the digital-only bank. For the past three years UBank has been experimenting with IBM and the Watson team to explore the different

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