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In the days leading up to Alibaba’s enormous Double 11 sale, more widely known as Singles’ Day, vitamin business Blackmores took out a giant ad in Times Square to promote “Australia’s most trusted brand.” The ASX-listed company doesn’t sell its products in the United States but used the premium New

Board meeting

The level of digital upheaval is growing around the world with a big increase in the number of board members who believe their organisations are being disrupted.  41 per cent of directors, up from 31 per cent last year, acknowledged the impact in the Harvey Nash/Alumni board report, released in London


AtlasTrend continually monitors our investment universe for new opportunities for our Trends. These are our companies to watch and in the next article of our ongoing series, we introduce Nvidia Corp (NVDA US) and discuss how it is providing the power to process artificial intelligence (“AI”), augmented reality (“AR”) and

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While the focus has been on its great rival Alibaba, there is growing evidence that Tencent is ramping up its Australian presence. Most recently, it hosted events to educate local businesses on the opportunity to connect with Chinese tourists and businesses via its WeChat platform — the first time it


The rise of digital platforms and partnerships signifies a switch in business model from “Do it Myself” to”Do it With Others”, calling for a new style of leadership to meet customer needs effectively. Business strategists have been recalculating the formula for achieving competitive advantage for quite some time. Product differentiation



Board meeting
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Digital Marketing

Adobe Launches 100 Per cent Programmatic Ad Campaign
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Infographic: Customer Journey Mapping