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Facebook’s wooden-headed determination to ignore its culpability in both the spread – and the corrosive impact – of hate speech and misinformation finally crashed headlong into commercial reality last week. Key advertisers have had enough, and the dam is breaking.  As part of the #StopHateForProfit campaign more than 160 companies

The success of digital marketers depends on martech but we need to be better at measuring value. Technology by itself does nothing but as digital marketers our success depends on it. How you utilize and measure your martech determines how successful you and your organization will be. When measuring their

Adobe is getting out of the adtech managed services businesses. CEO Shantanu Narayen told investors last week during a Q2 earnings call the company will not continue to offer its Advertising Cloud transaction services. It marks a significant retreat for the marketing tech leader and may raise some questions in

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Programmatic creative management platform Bonzai has announced a new partnership with Adobe Advertising Cloud. Indeed, around 200 sites are already using the integrated solution across Australia, New Zealand, and South-East Asia. The deal will enable marketers and advertisers who use Adobe Advertising Cloud to access Bonzai’s creative formats for their

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Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60

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