Simple conversion rates are not enough to measure true marketing return on investment, says Aprimo’s Chief Product Officer, Kevin Souers, suggesting marketers instead map out the entire customer journey if they want to fully understand where their money is working hardest. Traditional methods of measuring marketing success generally direct every

It doesn’t matter how fantastic or disruptive your product is, you can’t succeed in digital without strong leadership and culture. Just look at Uber. To help quantify the impact of talent and culture in today’s business environment, digital measurement company DT Scoring has launched a new benchmarking system designed to

Amazon.com will pay Whole Foods’ shareholders US$42.00 per share in cash, a 27 percent premium to the closing share price prior to the announcement and will assume all of Whole Foods’ debt. Whole Foods is one the portfolio companies in our Healthy Lifestyle Fund, a company whose brand and ethos of healthy eating