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Brand versus performance marketing

If you want to see an insurgent digital company that ticks all the boxes of contemporary Internet nomenclature, it would be hard to go past Zuper. An innovative fintech, its members sit at the core of the business, crowdsourcing the expertise needed to pick trends, build products and even help

Research group Gartner has issued a scathing assessment of the state of digital transformation in Australia, reporting that ambition surpasses performance, that the risk of disruption is underestimated, and that there is little appetite to experiment with new business models. Called “Digital Business Transformation: An Australia Perspective” the report suggests

Digital transformation is taking hold in the superannuation sector as funds make more use of data to add value for members. Adam Gee, partner in KPMG’s super advisory business says there has been a change of pace in the last 12-18 months as firms invest in member analytics and market

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Machine learning and artificial intelligence will have a radical impact on enterprise software and the changes are already underway at a frightening pace. That’s the view of Adrian McDermott, president of products at Zendesk. He argues much of what enterprise software systems do is relatively repetitive and can be improved

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Digital transformation creates new security threats and increases the potential impact of cyber attacks. However, so far risk management hasn’t kept up with the pace of change, according leading security executives and analysts. The changes brought on by digital transformation mean it is now impossible to completely guard against security

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