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China’s middle class is already around the size of the entire population of the USA and Australia combined. Even more remarkable, is the fact China’s middle class is expected to double by the end of the decade. For local ecommerce merchants, the opportunity is huge. Australian retailers will get the

Nobody gets out of bed in the morning determined to make their consumer’ lives harder — now more than ever. These days, building a customer-first culture is critical to success. But that doesn’t make it easy. Which-50 and MediaMath recently convened a Thought Leadership Lab (TLL) in Sydney with representatives

Criteo shares have once again been smacked, dropping to a new low at one point after Facebook decertified the company as a marketing partner and analysts at Goldman Sachs issued an unfavourable note on the subject. Shares in the company peaked in April last year at $54.39, but closed at

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Adobe’s acquisition of Marketo makes strategic and financial sense, according to Gartner research director Chris Ross. In a commentary on the deal provided to Which-50 today, the Gartner analysts said both companies stand to benefit from the acquisition because of their complementary nature. And he said the hefty price tag

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Alibaba Group revealed some of the retail technology it is pitching to Australian businesses in Sydney today at its E-Commerce Expo. The Chinese giant is attempting to entice more Australian brands into the lucrative Chinese market through its wide-reaching ecommerce platforms and retail technology, while also attempting to drive the uptake

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