Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal data. Participants in the global digital marketing ecosystem have convinced themselves that consumers are thoroughly

Our cover story this week on consumer attitudes to data surveillance clearly hit a nerve. The reaction of many industry leaders we contacted in preparation for our report speaks volumes — many bolted for the exit as soon as they saw the questions. Perhaps they watched Mark Zuckerberg and his executives

As digital ad revenue is diverted to Google and Facebook, big publishers are embracing subscription revenue, enforced by paywalls online, with new enthusiasm. However business models are far from figured out. Global publishers operating in Australia are also increasingly turning to analytics to better understand their audience in an effort