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When digital platforms and services are provided to you for “free” you are the product. This value exchange – products and services for user data – is becoming better understood by consumers, but perhaps not as clearly as many in the technology sector imagine. The recent revelations involving Facebook and

Coins, money

Marketers are under pressure to demonstrate ROI from their technology spend. And now it is clear from a Which-50 investigation that pressure is being passed along to marketing technology (martech) vendors, to actively investigate changes to the way they charge for their software. In the words of Gartner analyst Noah

Steve Lucas, Marketo, Marketing Nation

It’s time to tear up the rulebook, says Marketo CEO Steve Lucas. He made the comments in an interview with Which-50 at the company’s recent annual user conference in San Francisco. Almost two years after being acquired by private equity firm Vista, Marketo has invested hundreds of millions of dollars

Which-50 Insiders


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Case studies. Everyone craves them. But are they success guideposts to follow, or might they have the power to mislead us? The lure of case studies is that they offer us peeks at others’ success, providing useful models or best practices to follow. But I’ve always feared that case studies can give something a

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Adobe Magento

We’re living in an experience economy. But it’s important to make sure those experiences are shoppable. Adobe has agreed to buy Magento Commerce for US$1.68 billion. The deal plugs a glaring hole in Adobe’s strategy by adding an ecommerce platform to Adobe’s Experience Cloud. The all-cash transaction follows similar deals by enterprise

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Insights

Tyro to develop one-stop POS and app integration for SMEs
AMY Awards 2017
Entries Open for 2018 AMY Awards
Spamhaus
Email Fraud Attacks Grew 103 Per Cent Year-Over-Year: Proofpoint

Digital Marketing

Beware the Customer Experience Case Study
Turn Off Your Martech To See If It Works, Says Domo Exec
HubSpot Launches Service Hub

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