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The term “Edge computing” is starting to get a lot of air time, along with suggestions it might blow away clouds and get the likes of Amazon and Microsoft trembling. It won’t do that. Indeed, it might just give the big clouds an interesting extension. Sign up for Which-50’s Irregular

All that investment in loyalty programs (and in the technology underpinning it) may just have been a very bad idea, according to new research by McKinsey and Company. According to the management consultants, digital technologies have transformed the customer journey so radically that you are probably more likely to get

Sources within Airbnb have confirmed what industry analysts have speculated for years – Airbnb is not a lodging company. Sure, they offer more guest rooms worldwide than any hotel company and have turned this into a massively profitable business (while launching entirely new business models for smaller entrepreneurs to pursue).

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Data Republic

The growing potential to monetise data and extract business value from it means businesses and vendors must consider who owns the data collected it the process of doing business, and who has a licence to use it. Sign up for Which-50’s Irregular Insights newsletter Data is increasingly seen as a

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marketing and machine learning

In a recent AdExchanger Talks podcast, Nate Woodman of IponWeb surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm unique to a brand and used to make decisions such as how much to bid on an impression or what message to serve. Sign up for Which-50’s

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Insights

Digital transformation
Accenture opens Liquid Studio in Sydney
retail iot
Retail IoT Platforms to Connect 12.5 Billion Assets by 2021
Digital transformation worth $20 trillion: IDC

Leadership

Rometty & Benioff: Our workforce needs skills for the AI era
TradeDesk appoints Tom Weaving Director, Business Development, for ANZ
Narayen elected chairman of Adobe

Digital Marketing

marketing and machine learning
How Brands Are Turning Into Algorithms
Marketers can secure a bigger budget by proving ROI
Sears
Customer Experience, Innovation and the Slow Death of Famed Brands

Analytics

Data Republic
Who owns the data anyway? Definitely the client, says IBM
Two Ways You Can Capture Value From Your Customer Data Right Now: McKinsey
Data strategy
Australian IT Spending on big data tools surges

Ecommerce

Alibaba
Alibaba, PwC, Blackmores and AusPost team up on blockchain initiative
Catch Group buys Pumpkin Patch brand and IP
Sears
Customer Experience, Innovation and the Slow Death of Famed Brands

Industrial Internet

Edge computing will extend the cloud, not replace it
How to make a driverless car ‘see’ the road ahead
Intel acquires Mobileye for $15 Billion

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