I recently tested Plausible Analytics (https://plausible.io/), a lightweight web analytics tool prioritizing privacy-first tracking. Here's my hands-on review: Plausible impressed me right away with its no-cookies approach, fully compliant with GDPR and CCPA without nagging consent banners. Setup was a breeze: paste a script tag and view clean dashboards in seconds, showing real-time visitors, top pages, and referrers. I loved the lightweight script (under 1KB), which doesn't slow sites, plus built-in bot filtering for accurate human data. Features like Stats API, custom events, and SEO reports via Search Console worked flawlessly in my tests across multiple sites. Self-hosting option adds flexibility for control freaks. Pricing starts cheap at $9/month with tiered plans based on pageviews. My only nitpick: lacks a mobile app, so browser-only access. Still, for privacy-focused devs and SMBs ditching Google Analytics, it's a winner.