Amplitude

Amplitude is an AI-powered digital analytics platform that transforms user data into actionable insights for product growth. With real-time event tracking, funnel analysis, behavioral cohorts, retention metrics, and experimentation tools, Amplitude empowers teams to optimize engagement, conversions, and experiences across web and mobile—driving smarter decisions effortlessly.

Founded in	2012
Location	🇺🇸 United States
Founders	Spiros Simitis

Features

Plans

Starter

Free

◈What's included:

◈

◈10K MTUs, up to 10M events

◈Out-of-the-box analytics and templates

◈Session Replay

◈Unlimited feature flags

◈Web Experimentation

◈AI Feedback

◈Unlimited sources and destinations

◈Access to community and academy

Plus

$49/mo

◈What's included:

◈

◈Up to 300K MTUs or 25M events

◈Unlimited product analytics

◈Behavioral cohorts

◈Feature tagging

◈Segmentation for Web Experimentation

◈Custom audiences and syncs

◈Online customer support

Growth

Custom

◈What's included:

◈

◈Custom MTU or Event volume

◈Advanced behavioral analysis

◈Causal insights and monitoring

◈Feature Experimentation

◈Code editor for Web Experimentation

◈Real-time streaming and syncs

◈Predictive audiences

◈Customer support

Enterprise

Custom

◈What's included:

◈

◈Custom MTU or Event volume

◈Cross-product analysis

◈Advanced data and permission controls

◈Mutual exclusion groups to scale A/B tests

◈Multi-armed bandit experiments

◈Predictive audiences

◈Assigned account manager

◈Compare plans

Refund Policy

Amplitude offers no refunds on paid fees, which are non-cancelable and non-refundable per its MSA. Pro-rata refunds apply only for Amplitude's material breach or service warranty failures upon termination.

Ratings

g2(4.5/5)

trustpilot(1.7/5)

capterra(4.6/5)

producthunt(4.9/5)

Ai Opinion

✦

AI Rating(4.6/5)

Users praise Amplitude for its powerful analytics capabilities, intuitive interface, and ability to provide deep insights into user behavior and product performance. Key strengths include flexible reporting, user journey tracking, fast query performance, and excellent customer support. Main drawbacks cited include high pricing, a constantly changing UI that requires ongoing team adaptation, and complexity in initial setup and event instrumentation that can lead to errors if not configured properly.

Expert Opinion

✎

Expert Rating(4.5/5)

I recently tested Amplitude, a powerful analytics platform focused on turning user data into growth insights. Here is my detailed review based on practical usage and research: Amplitude shines with its real-time event tracking and behavioral analytics. I loved how it visualizes user journeys through funnels, cohorts, and retention charts, making it easy to spot drop-offs in my app tests. The web-based dashboard loaded fast across browsers, and setup with SDKs for web and mobile was quick. Key strengths include AI-powered insights that predict churn and suggest optimizations, plus A/B testing tools that helped me iterate features effectively. API access let me pull data into custom reports seamlessly. For teams, role-based controls keep things secure. The interface feels intuitive yet deep, perfect for product managers. My only nitpick: advanced features need higher tiers, and learning curves exist for complex queries. Still, at freemium to enterprise pricing, Amplitude delivers huge value for data-driven decisions.