Apollo

(4.3/5)

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All apps in Lead Acquisition

Info Table

Tier

Discount, Free Plan (Freemium), Free Trial, Paid Plan, Per-User Pricing, Tiered Pricing

Affiliate Program

Yes [view all]

White Label

API

Yes [view all]

Support

Yes

support@apollo.io

Social Media Platforms

Description

Apollo is a B2B sales and go-to-market platform combining contact and company search, data enrichment, sales engagement, multi-channel sequences, analytics, and workflow automation. It provides a large business database, prospecting filters, email outreach, calling, CRM integrations, an API, and browser extension. Apollo also offers AI-assisted research, scoring, conversation intelligence, and sales performance tools for revenue teams across one connected workspace.

Founded in	2015
Location	🇺🇸 United States
Founders	Tim Zheng

Features

Plans

Free

◈900 credits per seat/year, granted monthly

◈AI Assistant

◈AI Research

◈2 sequences

◈Prospecting extensions

◈Basic filters

◈Contact and account data

◈API access

◈CRM enrichment

◈Lead management

◈Call recording up to 150 minutes

Basic

$49/user/month, billed annually

◈30,000 credits/user/year

◈AI Assistant and AI Research

◈Unlimited sequences

◈Advanced filters

◈CRM integrations

◈Waterfall enrichment

◈Email warmup

◈API enrichment

◈Automated CRM enrichment

◈Deal management

◈Automated workflows

Professional

$79/user/month, billed annually

◈48,000 credits/user/year

◈Everything from the lower tier plus expanded engagement capabilities

◈Call recording up to 4,000 minutes

◈AI call insights

◈Pre-meeting AI insights

◈Goals and tracking

◈US dialer

Organization

$119/user/month, billed annually, minimum 3 seats

◈72,000 credits/user/year

◈Agents

◈Unlimited sequences and A/B testing

◈Projects

◈Unlimited Gmail and Microsoft mailboxes

◈Advanced analytics

◈Custom reports and dashboards

◈SSO

◈Advanced security

◈Up to 8,000 minutes of call recording

◈Dedicated GTM Engineer subject to contract requirements

Refund Policy

Ratings

trustpilot(3.1/5)

g2(4.7/5)

capterra(4.5/5)

producthunt(4.2/5)

Ai Opinion

✦

AI Rating(4.4/5)

Users like Apollo.io for its large lead database, useful all-in-one prospecting tools, and easy-to-use interface that helps with outreach and workflow speed. Users dislike inconsistent customer support, occasional data accuracy problems, bounced emails, and some performance issues like slow loading or clunky navigation.

Expert Opinion

✎

Expert Rating(4.6/5)

Apollo is built around a sensible idea: put prospect discovery, data enrichment, outreach, and sales execution in one workspace rather than making teams stitch together several specialist tools.
Its strongest area is prospecting. The combination of a large B2B database, detailed filters, buying-intent signals, personas, AI research, and lead scoring gives sales teams a lot of control over targeting. Outreach is similarly well integrated, with sequences, email, calling, CRM connections, and automation available from the same environment.
The trade-off is complexity. Apollo has a lot happening inside one product, and its credit system means teams need to pay attention to how different actions consume credits. User reviews also point to occasional outdated contact information and a learning curve around the interface.
Overall, Apollo is a substantial sales platform rather than simply a lead database. Its breadth makes it particularly useful for teams that want prospecting, enrichment and outbound execution connected in one system.