Ortto

(4.6/5)

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All apps in Marketing Automation

Info Table

Tier

Discount, Free Trial, Paid Plan, Tiered Pricing, Usage-Based Pricing

Affiliate Program

White Label

API

Yes [view all]

Pricing From

$199

Support

Yes

help@ortto.com

Social Media Platforms

Description

Ortto combines customer data management, marketing automation, and analytics in one platform. Businesses can create personalized customer journeys, segment audiences, and run email and SMS campaigns. Its visual journey builder helps automate communications based on customer behavior. Ortto also provides reporting dashboards and integrations to help marketing teams understand engagement and improve campaign performance across the customer lifecycle.

Founded in	2015
Location	🇦🇺 Australia
Founders	Michael Sharkey

Features

Plans

Free Trial

14 days free

◈Access to try Ortto's marketing automation capabilities.

◈Cancel anytime.

Starter

$199/month

◈Up to 5,000 contacts at the listed entry price.

◈Visual customer journey builder.

◈Email and SMS marketing.

◈Drag-and-drop email editor.

◈Forms and pop-up builder.

◈Live chat and email support.

Professional

$509/month

◈Entry pricing for 10,000 contacts.

◈Mobile push marketing.

◈Dynamic content.

◈Landing pages.

◈Branded SMS sender ID.

◈Net Promoter Score (NPS) capabilities.

Enterprise

Custom pricing

◈Dedicated customer success manager.

◈Email deliverability consulting.

◈Custom high-volume sending configurations.

◈Custom user permissions and single sign-on options.

◈Service-level agreement options.

Refund Policy

Refund eligibility depends on the applicable agreement and circumstances; consult Ortto's official terms or contact support to confirm specific refund rights.

Ratings

g2(4.4/5)

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capterra(4.6/5)

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Ai Opinion

✦

AI Rating(4.6/5)

Users generally like Ortto’s intuitive interface, visual campaign builder, customer-data consolidation, integrations, automation features, and responsive support. Common complaints include a learning curve for advanced journeys and segmentation, limited templates, extra effort for deeper reporting or customization, and occasional slow performance with large datasets.

Expert Opinion

✎

Expert Rating(4.7/5)

Ortto is a strong option for businesses that want customer data, campaign automation and marketing analytics in a single workspace. Its visual journey builder is a key advantage, allowing marketers to design automated communications based on customer activity rather than relying entirely on manual campaigns. The platform is particularly useful for SaaS companies and growing businesses that need audience segmentation, onboarding sequences and lifecycle marketing. Combining customer profiles with reporting also makes it easier to connect campaign activity with customer engagement. The main drawback is complexity. Teams building advanced workflows may need time to understand the data model, integrations and configuration options. Pricing starts at $199 per month, which may be difficult to justify for small businesses with limited contact lists or straightforward email marketing needs. Some reviewers also mention integration friction and areas where reporting could be more flexible. Verdict: Ortto is best suited to growing businesses that need sophisticated customer journeys and consolidated marketing analytics. Smaller teams looking primarily for inexpensive newsletters may find simpler alternatives more economical.