Zoho, known for its CRM software, is making a new pitch to businesses: it wants to be the operating system for your entire business.

The company has announced the availability of Zoho One, a suite of more than 35 of its apps under a single sign-on.

Zoho One includes apps for sales, marketing, customer support, accounting, HR, productivity, collaboration, and business intelligence. Businesses can also build their own custom apps to add to the suite.

“Zoho One has defined a new business software category, which is effectively a cloud operating system for business,” said Raj Sabhlok, president of Zoho Corp.

“Beyond providing everything an organisation of any size will need in the way of business software, Zoho One has shattered any previous benchmark for an integrated software business suite, with complete user and application manageability built-in, and unheard of affordability.”

Zoho’s pitch is that users can run their business for “$1 a day per user”. The pricing for Australian businesses using Zoho One is AU$35 per employee per month when billed annually. Businesses must purchase a license for every employee in their organisation to get this pricing.

The company believes its pricing model will prove disruptive for vendors which rely on pricing strategies like upgrades, add-ons, multi-year contracts, and usage restrictions that are designed to chain the customer to the vendor and make real pricing opaque.

New Zealand retailer The Warehouse Group implemented Zoho One in a matter of weeks. CIO Timothy Kasbe said speed is a critical factor when dealing with software vendors.

“With the trading pressures we have and the global competition that we are expecting, we need to move as fast as we can,” Kasbe said.

Since implementing Zoho One, The Warehouse Group has abandoned the search for certain other business applications, instead using the ones already available in their Zoho suite.

“Zoho One has changed the way The Warehouse Group thinks about business software. Zoho One makes business software a utility that can easily be turned on to meet critical business requirements, whether that be for sales, marketing, HR or nearly any other functional area,” said Kasbe.

Rather than fixed costs, Kasbe prefers the “pay as you drink” model which he said allows The Warehouse Group to “serve our customers in the best and most economical way possible.”

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