Customer service software provider Zendesk has acquired FutureSimple, the company behind Base. Base is known for building sales force automation software.

Terms of the transaction were not disclosed.

Zendesk said it will invest in Base’s ongoing market growth and product development, focusing on existing customers and delivering products for smaller, fast-growing sales teams, expanding to larger organisations over time.

“Base is a natural fit with Zendesk because we both share a passion for designing beautiful products built for the people who actually use them,” said Mikkel Svane, founder and CEO, Zendesk.

Founded in 2009, Base is a modern sales solution that provides integrated tools for communication, lead scoring, reporting and more. Gartner has positioned Base as a Visionary in the July 2018 Magic Quadrant for Sales Force Automation.

Base and Zendesk last year launched an integration between their products, bringing together support and sales information about customers.

“Legacy sales tools were never built for the people actually using them. Our core philosophy in building Base, was to create a world-class experience for sales professionals to help them close more deals,” said Uzi Shmilovici, founder and CEO, Base.

“Just like Zendesk set out to improve the customer experience, we set out to dramatically improve the sales experience for 30 million sales professionals worldwide. We are thrilled to be joining Zendesk in building the future of customer experience software.”

Currently serving over 5,000 customers globally across industries, Base has offices in San Francisco and Krakow, Poland. All of Base’s customers will continue to receive support and services, and the Base team will all be offered roles at Zendesk. Matt Price, formerly Zendesk’s senior VP, product portfolio, will lead a team dedicated to growing Base across product and go-to-market.

“The Base team is perfectly suited to join Zendesk in our mission to deliver helpful, easy to use, flexible and scalable products focused on the customer,” said Matt Price, senior VP and general manager, Base.

“Together we will build deeper integrations with our products so sales and service can more easily collaborate.”

For the year ending December 31, 2018, the acquisition is not estimated to have a significant impact on Zendesk’s revenue and is expected to be dilutive to GAAP and non-GAAP operating margin and earnings per share.

These estimates reflect a reduction relating to fair value adjustments to acquired deferred revenue. Zendesk will provide further detail on the actual and expected impact of the acquisition on its results of operations for the year ending December 31, 2018 when it releases financial results for the quarter ending September 30, 2018.

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