YouTube and Facebook account for one third of all US mobile web traffic
Facebook and Google are utterly dominant on mobile, with the Facebook mothership and YouTube accounting for just under a third of all mobile web traffic in the US. Both companies also have other properties in the top ten: Google Play and Facebook-owned Instagram bring the aggregated share of traffic for the two giant dotcoms close to forty per cent.
That probably also helps explain why they are so vocal about net neutrality.
The latest figures come from a report by Sandvine, which has been helpfully visualised by business anaytics site Statista.
Among the other key findings of the Sandvine research:
- North American subscribers who exhibit “cord-cutting” behaviour (top 15th percentile of video users) account for the majority (54 per cent) of monthly network usage — consuming on average 212GB (more than seven times the 29GB of a typical subscriber) and viewing the equivalent of 100 hours of video;
- In the United Kingdom and Ireland, Netflix is now the second-largest source of traffic during the peak evening hours, accounting for over 17.8 per cent of downstream fixed-access traffic;
- Snapchat generates more traffic than any other third-party messaging app on North American mobile networks — and on one network accounted for an astonishing 12 per cent of total traffic on New Years’ Eve;
- Twitch.TV, a live streaming service where video gamers watch each other play, has established itself among the top 15 applications on many fixed networks across the globe, and now generates more traffic than HBO GO on US networks;
- During the FIFA World Cup, live streaming of matches is predicted to account for over 40 per cent of network traffic on some Latin American mobile networks.