Andy Lark, CMO of Xero, is leaving the cloud-based accounting software firm following an organisational restructure.
Xero is introducing what it calls a flatter organisational structure, with country managers in each geography reporting directly to the CEO.
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Lark’s role of chief marketing officer and revenue officer will be scrapped, replaced by a chief marketing officer who will focus on global brand and marketing communications, the company said.
Lark, a former Commbank Chief Marketing and Online Officer, joined Xero in 2014 and was an early adviser to the company.
“Given the changes to the global organisational structure, Andy Lark has taken the opportunity to pursue new ventures. Andy has had a long-standing relationship with Xero, previously consulting with senior executives, and has played a key role in driving Xero’s success and building capability across regions to provide a scalable platform for continued global growth. Xero sincerely wishes Andy all the best in his future endeavours,” the company said in a statement yesterday.
The company said the changes to its organisational structure will support its strategy of reaching $1 billion of operating revenue.
Keri Gohman, a seasoned executive from the US financial services industry, will join the company in December as President of the Americas tasked with driving growth in the US market. Gohman will be based out of Xero’s Denver office, where future US operational investments will be focused, supporting Xero’s hubs in San Francisco, New York, Austin, and Seattle.
Russ Fujioka, current head of Americas, has chosen to stay in the San Francisco Bay area, the company said, and will leave Xero at the end of the year. “Russ has been instrumental in building a strong platform for US growth over the last two years. Xero thanks him for his contribution in setting up the region for strong future growth in a highly competitive market,” the company said.
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The recent addition of the Chief People Officer and Chief Accounting Officer roles have enabled Chief Financial Officer, Sankar Narayan to broaden his focus to drive operational outcomes and revenue globally.