Supermarket giant Woolworths has signed on to use Tableau’s data reporting and visual analytics software.

The agreement will enable employees across Australia’s leading retailer to analyse data for fast, real-time decision making.

Woolworths will rollout Tableau in a staged deployment in the coming months across multiple group businesses covering functions including merchandising, finance, supply chain, store operations and people operations.

Woolworths’ decision to partner with Tableau forms part of the group’s ongoing focus on insight-driven decision making.

“Customer expectations are always rising in retail and we need to work smart to keep up with them. The key advantage of Tableau is speed and ease for our team. It will allow team members across the business to analyse, understand and act on customer insights incredibly quickly,” said Doug Frank, Woolworths group general manager of data & analytics.

“We see this type of capability as key to delivering what our customers want and expect of us into the future,” Frank said.

The company said Tableau was selected due to the solution’s connectivity with existing systems, agility and user-friendliness.

Nigel Mendonca, Head of Tableau ANZ said, “Retailers worldwide are transforming themselves to thrive in the omnichannel marketplace. We’re delighted to partner with Woolworths to fuel their innovation agenda through modern business intelligence for the benefit of its customers.”

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