Woolworths Credit Card customers can now use Apple Pay to make transactions with a tap of their device.

The move, which is a first for a supermarket branded credit card in Australia, builds on Woolworths Rewards’ integration with Apple Wallet, introduced in 2017.

“We’re seeing digital wallets grow in popularity because they offer quick, seamless and hassle-free payments for customers,” said Woolworths Head of Financial Services, Digital, and Payments, Paul Monnington.

“Now that both the Woolworths Credit Card and Rewards cards are available in the Apple Wallet, customers can avoid pulling out their wallet and simply tap their iPhone or Apple Watch to pay for, and earn points, on their next shop.”

Security and privacy are at the core of Apple Pay. Woolworths says that When a customer uses a credit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorised with a one-time unique dynamic security code.

According to the company, “With iPhone and Apple Watch, customers can pay with Apple Pay in stores, restaurants, taxis, vending machines and many more places. When shopping in apps or on the web in Safari with Apple Pay, there’s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information.

Every Apple Pay purchase is authenticated with Face ID or Touch ID, or a device’s passcode.

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