Supermarket giant Woolworths is expanding its mobile checkout technology to more locations following an initial 10 month trial.

Scan&Go allows customers to scan goods with their smartphone as they walk through the store and pay in the app before tapping off at a dedicated kiosk.

The expansion of the trial to more sites follows the success of Scan&Go at Woolworths Double Bay over the past 10 months.

The cashierless checkout experience is now available for customers at Woolworths Metro stores in Pitt Street, Met Centre, George Street and York Street in Sydney’s CBD and Woolworths supermarkets in Mona Vale and Double Bay.

Woolworths ScanAndGo retailWoolworths’ Scan&Go app has been developed in-house by the WooliesX digital team in close collaboration with supermarket operations.

Retailers around the world are experimenting with various ways to transform or completely eliminate the point of sale process, for example Alibaba is using facial recognition to approve mobile payments, while Amazon Go uses computer vision to identify what shoppers have put in their baskets and automatically charges their Amazon account.

Closer to home, 7-Eleven Australia opened a cashless and cardless convenience store in Melbourne last month using enabling a similar experience to Woolies Scan&Go tech.

Woolworths Group Head of Payments and Financial Services Paul Monnington said: “Our customers lead busy lives and they want us to make shopping more convenient than ever before.

“The trial in our Double Bay supermarket has been a success, with positive feedback from our customers and team, and we’re pleased to now extend the benefits of Scan&Go to more shoppers.

“Most customers in our CBD Metro stores just want to duck in and out for a few items, so we expect the speed and ease of Scan&Go will be quite a popular offer in this setting.”

“This will allow us to test the offer with even more customers in a different setting, so we can determine the best role for it in the future,” Monnington said.

The Scan&Go app is available to download on the App and Google Play stores. App users must be Woolworths Rewards members and will need to upload an accepted credit or debit card within the app before shopping.

Previous post

How Adobe overhauled its brand to match its digital transformation

Next post

Mobile Edge Computing Spend to Reach $11.2 billion by 2024: Juniper

Join the digital transformation discussion and sign up for the Which-50 Irregular Insights newsletter.