Which-50 Insiders

Few industries have been as fundamentally — even ruinously — disrupted by digital technology as the news media. The transition from hard copy to online appeared to promise wondrous opportunities for venerable publishing houses to further increase their power and market reach. The whole world lay open to them. Star columnists

#Democracysausage was probably Twitter’s fault. Switching out the #ausvotes emoji for a tasty looking little snag on a delicious pixel pillow of white bread seemed to do something to the national psychology. Australia went sausage crazy. Twitter still has it all over Facebook in one very particular area: breaking news.

This article is the latest in the series of AdTech reviews. This time the spotlight was turned to Data Management Platforms (DMPs). Specifically, the subgroup of platforms that can verify the audiences that have been exposed to digital ad-campaigns. For example: this technology verifies if an audience is mostly male or

Following on from my article on Hyper Local Geo Targeting I felt that it would be equally interesting to use scientific principle to forensically dissect another group of Ad-Tech companies that are often clumped together. Not knowing where to start I figured that I might as well start at the beginning of Ad-Tech: Demand

Over the last few months I’ve been approached by many AdTech vendors that are selling “Hyper Local Geo Targeting” for mobile inventory. I’ve been suspicious of the sales people when they say things like “We can target users with an ad for McDonalds whilst they are standing outside of KFC.”

Shakespeare was wrong. All that glisters really is gold. For while work life balance is lovely, just try taking it to the bank next time the rent is due. Senior technology professionals around the world are unequivocal this year about what attracts and retains talent. Money. That’s the finding from

Social data analysis seems to offer a gold plated way of ensuring the voice of the customer feeds into product development. However it may not always be such a good idea. A 2012 PWC study of over 1200 CEOs across 60 countries found that two-thirds of business leaders believed that

Amazon delivery

Amazon is extending its dominance in the  $300 billion American e-commerce over its competitors including top search engines like Google and online retailers, according to a new Survata study commissioned by BloomReach. Of the 2,000 U.S. consumers surveyed, 44 percent bypass the rest of the Web, and go directly to

Whilst Mark Zuckerberg is out touting the power of Facebook to deploy news, ads and videos to the masses, behind the scenes at Facebook a highly credentialed team of scientists are working on innovations far more exciting than trending cat pictures and Buzzfeed quizzes.  Backed by a team of 50

The economics of Internet content pivot around advertising — paying for the right eyeballs and clicks — which imposes an implicit bias on all that is displayed. If regulators are going to go after Google for tailoring search results, should they go after publishers for using audience targeting or tailored