In this episode Timothy Whitfield and John Miskelly interview Phil Schraeder, President & COO at GumGum. We discuss Artificial Intelligence, Brand Safety in Video ads as well as how GumGum can user image recognition to calculate the net worth of branding at sporting events.
IBM tells a nice story about Watson and oncology in India. The country has a paucity of oncologists — roughly 2000 in fact — to cover a population of 1.3 billion. Get cancer in India and your chances of receiving specialist care are, in relative terms, almost non-existent. Enter Big
You’d imagine a bloke who had just trousered a quarter of a billion bucks would be in a passably good mood. But if that bloke’s name was Gerry Harvey, you’d be dead wrong. The billionaire boss of Harvey Norman marked the retailer’s record half-yearly profit of $257.29 million with an
Timothy Whitfield and John Miskelly interview the global CEO of SpotX. We talk about SpotX and the role of the publisher Ad-Tech stack consolidating into a single company. We talk about Server Side technology like Ad-Stitching vs Client Side Technology like VAST / VPAID. In the News of the Week
Timothy Whitfield and John Miskelly discuss Dark Social with RadiumOne’s Global President, Kerry McCabe.
In this episode we interview Mike Baker the global CEO of DataXu. Tim, John and Mike discuss Ad-Tech IPOs and also look at some recent news of the week including the recent layoffs at RocketFuel, the possible sale of Rubicon and what Trump means for the Ad-Tech industry.
Mobile SEO strategy is different from desktop or laptop strategy because of the way people interact with their mobile devices. They’ve redefined our way of living: they’re the first thing we grab when we wake up, and the last thing we see before we go to sleep. There’s a strong
In this episode Timothy Whitfield and John Miskelly interviews the CEO of Medialets, Richy Glassberg. They talk about everything from Mobile Attribution to secret travel tips. As always, news of the week is discussed including topics like Facebook counting issues and the creation of mPlatform.
This podcast is with Timothy Whitfield, John Miskelly and special guest Mark Brandon. Mark works at MCN as their Chief Data Officer. We question Mark about his role as the first CDO in a leading broadcaster. We also focus on news of the week including Atlas, Amazon and Adobe.
If you didn’t catch the first debate then you can read about it here. The debate was about Full Stack vs. Pure Play and it was presented to a packed house. This time the topic is the following: “Which medium is a wiser investment for advertisers media dollars: TV or Digital?”