Which-50 Insiders

The IAB MeasureUp 2017 conference saw industry leaders met to discuss the hot topic of measuring digital advertising. Following the conference, participants discussed the importance of a conference focussing on measurement, metrics and advertising effectiveness.

This has been a very big year for me and I’ve had a lot to reflect upon. People that know me will understand what I’m talking about but people that don’t know me will (hopefully) relate to this article anyway. I personally don’t like to say the phrase “I’m sorry”.

Independent bodies like the Media Federation of Australia are so important to the industry. They collectively raise the bar to new heights by bringing so many people from the industry together under one collective roof. This session on 25th October 2017 was called “Fuelling your life for 2018” and it

Good ad tech should improve campaign performance for advertisers, media performance for publishers and user experience for consumers. Note: I appreciate how busy we all are; therefore, if you want to skim this long article please just skip to the part at the end labeled “Summary“. Background In this years

​Energise Your Partner Channel with Strong Marketing Support

The Media Federation of Australia (MFA) hosted its quarterly breakfast mentoring session for the younger media execs that have been in the industry for 5+ years, on Friday 22nd of September 2017. This session was entitled: “Let’s talk Value” and the title was very apt. This tweaked session the MFA

Facebook’s Chief Security Officer has admitted that thousands of politically motivated ads from fake accounts originating in Russia ran on the platform before the 2016 US Presidential election. The Zuck trousered a hundred thousand dollars from the Kremlin’s fake news mavens, — couch cushion change for the Facebook Tsar, but

‘AI’ – artificial intelligence – is the latest tech term getting marketers excited with its potential to streamline, optimise and scale marketing processes. But it worth remembering also that marketers love new technology and, over the past decade, have been treated to the vast buffet of (useful) new ‘tech’ and,

I blame the comment threads. Whether on YouTube, Facebook, a widely unread blog or the seething, dissociated hive mind of Twitter, letting people have their say turned out to be a really terrible idea. Because people are the worst. Or maybe it’s just that, as W.B Yeats knew long ago,

If Hollywood was ever to make an action movie with an amazing female CEO who could single handedly take on an army of ninjas then they would have to cast Anne Frisbie as the heroine. She is a non-nonsense, intelligent, charismatic leader that looks equally as comfortable around the boardroom,

In jiu jitsu you never fight your enemy’s fight. You never match strength to strength. You avoid the line of their attack. You deflect the straight punch, step inside the roundhouse kick, sweep the foot which seemed to be so firmly planted on such solid ground. The Coalition for Marriage,