Which-50 Insiders

Large and mid-sized enterprises in Australia are sleepwalking into a death zone, such is the lack of appetite and capability towards innovating.  This mindset is nothing new, but the risk of perpetuating it has reached crisis levels due to the relative ease of powerful overseas companies and also dynamic young

robot, chalk, AI

This year will mark the 10th anniversary of the first programmatic auction which first happened by MediaMath in 2008. In the decade since the technologies and the ecosystem underpinned by programmatic have grown and flourished. In 2017, programmatic display spending reached almost $33 billion globally and in Australia, if you

Child, VR, China, Shanghai

by Paul Shetler and Marcelo Silva This is the final installment of the China Digital Playbook, an ongoing series authored by digital transformation experts Marcelo Silva and Paul Shetler. Chinese digital competition has grown enormously over the last decade, and looks likely to kick into exponential pace. That means that

by Paul Shetler and Marcelo Silva Less well-known than their Silicon Valley counterparts, China’s digital disruptors are no less ambitious. To help businesses better understand the size of the opportunity, Which-50 is publishing the China Digital Playbook, an ongoing series authored by digital transformation experts Marcelo Silva and Paul Shetler.

Great Hall of the People (Chinese Parliament), Tiananmen Square in Beijing, China

by Paul Shetler and Marcelo Silva Less well-known than their Silicon Valley counterparts, China’s digital disruptors are no less ambitious. To help businesses better understand the size of the opportunity, Which-50 is publishing the China Digital Playbook, an ongoing series authored by digital transformation experts Marcelo Silva and Paul Shetler.

by Paul Shetler and Marcelo Silva Less well-known than their Silicon Valley counterparts, China’s digital disruptors are no less ambitious. To help businesses better understand the size of the opportunity, Which-50 is publishing the China Digital Playbook, an ongoing series authored by digital transformation experts Marcelo Silva and Paul Shetler.

Alibaba, NYC

by Paul Shetler and Marcelo Silva Less well-known than their Silicon Valley counterparts, China’s digital disruptors are no less ambitious. To help businesses better understand the size of the opportunity, Which-50 is publishing the China Digital Playbook, an ongoing series authored by digital transformation experts Marcelo Silva and Paul Shetler.

China

by Paul Shetler and Marcelo Silva Less well-known than their Silicon Valley counterparts, China’s digital disruptors are no less ambitious. To help businesses better understand the size of the opportunity, Which-50 is publishing the China Digital Playbook, an ongoing series authored by digital transformation experts Marcelo Silva and Paul Shetler.

The IAB MeasureUp 2017 conference saw industry leaders met to discuss the hot topic of measuring digital advertising. Following the conference, participants discussed the importance of a conference focussing on measurement, metrics and advertising effectiveness.

This has been a very big year for me and I’ve had a lot to reflect upon. People that know me will understand what I’m talking about but people that don’t know me will (hopefully) relate to this article anyway. I personally don’t like to say the phrase “I’m sorry”.