Which-50 Digital Experience Awards: Celebrating digital success

Simple. Fast. Easy.

The Which-50 Awards salute those pushing boundaries to make the customer experience simple, fast and easy with the awards categories covering the breadth of innovation we see occurring in industries across Australia. These awards stand apart for their focus on metrics and measurable innovation to acknowledge and reward the most successful outcomes for the customer and business.

Mark Your Calendar

  • 5th March: Call for Entries.

  • 5th July: Entries Closing.

  • 30th July: Finalists Announced!

  • 12th September: Let’s celebrate! Which-50 Awards ceremony.

Why Enter?

Innovation can’t happen without leaders championing for change. The Which-50 Awards provide a brilliant opportunity to have your team recognised for leading from the front by driving genuine change and improving outcomes that translate this into easy, simple and fast customer experience.

—Click here to enter

Our Advisory Panel

We have gathered the country’s leading minds on digital innovation to form the Which-50 Awards Advisory Board. This exceptional group of respected professionals are leaders in their respective fields with vast experience spanning varied industries.


The award categories salute excellence across a wide range of digital innovations that make life simpler, faster and easier for users.

  • Digital Innovator of the Year

  • Best Community Innovation

  • Best in Digital Commerce (B2C) 

  • Best in Digital Commerce (B2B) 

  • Best Customer Service Innovation

  • Best Employee Engagement Innovation

  • Best in Data Analytics Innovation

  • Best Mobile Field Staff Innovation

  • Best in Automation

  • Emerging Technology Award – AI and Machine Learning

  • Best of the Best Award (Grand Prix)

Click here

for more detail on categories. To view the metrics that our Advisory Board will include in the judging process, click here.

Profile of Applicants

Chief Information Officer, Chief Marketing Officer, Chief Digital Officer, Chief Technology Officer, Head of Customer Experience; Head of Applications; Head of Analytics; Head of Digital; Head of Transformation, etc.

Enter Now!

Click here to apply and be duly recognised for your success.

Be a Which-50 Awards Partner – Get Involved!

Keen to be part of the Which-50 Awards and position your brand alongside those recognised as the genuine change makers in digital innovation? The Which-50 Awards is an ideal platform to position organisations at the forefront of excellence in digital innovation supporting industries and organisations.

Limited sponsorship opportunities exist to deliver powerful branding, measurable lead generation and native content creation. Click here to review the benefits of becoming a Which-50 Awards sponsor partner.

To obtain a prospectus, please contact Emma Charter at 6 Degrees Media at [email protected] or mobile: 0412 039 848.