Which-50 and Boardroom.Media are today announcing a partnership that will allow Which-50 to quickly scale up a range of high quality online activities for our clients such as video and audio interviews, streaming services, and virtual events including webinars and teleconferencing.

Boardroom.Media CEO Will Canty said, “Boardroom.Media is the production and webcasting provider of choice for ASX-listed companies, funds, and professional services firms who use our services for webcasting, video and audio production, as well as scripting and storyboarding, animation projects, video series, podcasting and more.”

According to Which-50 managing director Andrew Birmingham, “While we provided some of these services over the last few years, it has become clear from discussions with our clients in recent weeks that with everything that’s happening we need to rapidly ramp up and provide more facilities and opportunities for our clients to reach their own customers, partners and staff via reliable, high-quality online services.”

“We believe services such as these are essential to fill the marketing gap left by the cancellation of large scale conferences and roadshows as well as smaller tactical events such as round tables and panel discussions.”

Birmingham outlined the services the partners will offer;

  • End to end management of content program from ideation to execution, distribution, and analytics
  • Audio or Video Webcasting: Webcasting is an effective medium to generate net new leads for your sales teams. We expect strong demand for these services in the coming months and the Boardroom.Media relationship allows us to significantly upgrade capabilities to seamlessly include presentations, speakers bios customised branding. Q&A and live polling functionality are also available to drive higher engagement.

  • Audio interviews: With many key personnel working remotely for the foreseeable future, the Boardroom.Media partnership enables us to record interviews over the phone and quickly provide previews for approval prior to release. The standard audio interview package is 5 minutes in length, and you will be provided with a file or link for sharing. And of course, bespoke solutions are available. The interview can also be distributed on Which-50.com and via Which-50 social channels as well as in Boardroom.Media‘s site and channels.

  • Video Interviews: Subject to local social distancing rules camera crews can come to you or you can visit the Boardroom.Media studio in Elizabeth Street in Sydney. And of course, we can patch executives in using platforms like Zoom. Camera crews are also available in other Australian capital cities. Interviews typically take 45 minutes to an hour to film and the final video is usually ready for sharing by the following day. The service includes a two camera shoot, for a maximum length of 8 minutes. Depending on your needs these can be cut into 3 short-form videos than can be distributed on Which-50.com and its social channels and will include a 300-word story produced by the Which-50 Digital Intelligence Unit. Additional distribution is available on the Boardroom.Media web site, and Boardroom.Media‘s partners which include IRESS, Bloomberg and Refinitiv.

  • Additional services:  Streaming services for virtual panels or roadshows, corporate videos, teleconferences, podcasting, animation, documentaries and a range of other production services are also available.

“And of course Which-50 will continue to deliver both short-form and long-form written content, everything from blogs to whitepapers and quantitative and qualitative research reports, ” said Birmingham. “The next few months will be challenging for all businesses. Our goal is to ensure you can continue to engage with your existing customers, and identify and engage with new prospects.”

See examples of our work;

“These services will enable you to speak directly with your clients and prospects at a time when effective and professional communication will be critical to business continuity.”

For more information on the services contact Andrew Birmingham ([email protected]) or Paul van Wenvseen ([email protected])

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