Dell Boomi wants its integration platform to work more quickly and intelligently, reducing the time it takes IT teams to get through their to-do lists.

The integration-platform-as-a-service (iPaas) provider’s platform plays an important role in digital transformation projects, connecting software applications and unifying data. It now wants to make that happen faster.

“We want to not be looked at as your integration partner as we go forward. We want to be your transformation partner,” Chris McNabb, Chief Executive Officer, said.

Speaking at the company’s Boomi World Tour event in Sydney last week, McNabb said the company added 1,850 new customers last year and is now bringing on five new customers a day.

Chris McNabb, CEO, Dell Boomi

The company’s goal, he said, is to help IT teams to more rapidly tackle their to do lists.

McNabb referenced Boomi founder of Rick Nucci, who in 2012 built a Salesforce integration in under 30 minutes during a demo at Dreamforce.

“In 2012 that was perceived as impossible, those things took six weeks in 2012,” McNabb said.

“Those kinds of speeds are no longer acceptable. Today we don’t have 30 minutes to integrate with Salesforce, that is not what the state of the art is, that’s not what our customers need. We have to continue to pick up our speed.”

McNabb said creating an integration from Salesforce to NetSuite has now been reduced from 30 minutes to “a matter of minutes” and in the future he is hoping to reduce minutes to seconds, or a few clicks.

“We will drive productivity, we will drive speed and we will focus on it for no other reason than to ensure you have accelerated business outcomes.”

“IT is hard. People’s to do list is very long. You’ve got 100 things on the list and you are knocking them out at one or two a day.”

“Your to do list is long, we are working diligently on your behalf to make sure you have all the capabilities that you need to execute transformation projects and we are trying to add intelligence to it every single day to make sure we can go faster and faster and it a smart way.”

Employee onboarding

McNabb shared how Boomi used its own platform internally to transform its employee onboarding experience.

Before undertaking the four-month initiative it was “a brutal effort” to be onboarded by Boomi and its new employees net promoter score was -76.

New employees would have to connect with 27 different systems, mostly cloud apps built by different vendors that weren’t designed to work together. The entire onbparding process could take weeks, he said.

“This is a business that was born in the cloud era, we don’t have a data centre, we don’t have a tonne of legacy, we have complete SaaS apps for everything in our backend – yet we can’t onboard people? How is that possible?”

Now Boomi has a mobile app which tracks the entire onboarding process and the provision of 27 systems is now done in a minute or two. Its new employee NPS has risen to 92.

“We have gotten to productivity much faster. [It’s led to a] dramatic increase in productivity,” McNabb said.

“Most importantly Boomi has one shot to create a first impression, that first impression prior to us transforming our own business [was] horrific.”

McNabb said digital transformation is like artwork “you know it when you see it”.

“For me personally, when I look at what we are able to do and how we change first impressions for all our new employees coming on, that is transformation.”

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