Building on the success of Dell’s global Boomi World event, held annually in the USA, the integration platform as a service (iPaaS) provider will debut an additional Australian conference this year.

Dell Boomi World Tour Sydney be held on March 18th and 19th at the Shangri-La hotel. The event will cover emerging technologies like AI, machine learning and IoT, the expanding Dell Boomi ecosystem and what role the iPaaS provider plays in digital transformation.

For Dell Boomi’s community of 64,000 users, 7,500 customers and hundreds of partners it is a chance to see real data from digital transformation success stories.

“This event is not about us it’s about them,” said Tania Mushtaq, head of marketing Asia Pacific and Japan at Dell Boomi.

“We want to show them how we are delivering intelligent innovations to help them drive better, faster, smarter outcomes for their customers and explore the unlimited possibilities from the Boomi platform.”

The insights will include the details of the ROI Dell Boomi customers have achieved by partnering with the iPaaS provider and its ecosystem of partners.

Australian organisations may do well to heed the advice on digital transformation. Several recent studies have found the strategy remains challenging and poorly understood here. 

Gartner delivered a scathing assessment of the local market’s digital transformation efforts last year, finding that ambition surpasses performance, the risk of disruption is underestimated, and there is little appetite to experiment with new business models.

More recently a KPMG study revealed that digital transformation has risen to the number-one priority for Australian CEOs, but there is still a fundamental misunderstanding of the topic.

Meanwhile, Forrester reports that an effective integration platform as a service can help bust silos, accelerate time to market and optimise IT resources.

About The Author

Joseph Brookes is a writer for the Which-50 Digital Intelligence Unit, of which Dell Boomi is a corporate member. Our members provide their insights and expertise for the benefit of the Which-50 community. Membership fees apply.


Previous post

Cybercrime Could Cost Companies US$5.2 Trillion Over Next Five Years: Accenture

Next post

What do customers really think of your brand?