When Booktopia tried to raise capital in 2016, Tony Nash described the process as trying to sell ice cream on Bondi Beach on a blustery day. It’s progress was blocked by “the Amazon question” as the US ecommerce giant was eyeing its expansion down under.  Today however, Booktopia is Australia’s largest book retailer both in the online and offline world. It also now has a publishing business and a distribution business.

And these days, Amazon buys its books from Booktopia.

In this extended 30 minute interview we speak to Nash who and co-founded the business in 2004 and who has overseen its success ever since. He discusses the changing nature of ecommerce, the impact of COVID, the investment he’s making in automation, and how analytics enables Booktopia to understand its customers at a level most companies can only dream about.

He also reveals the strategy successful retailers have applied to match – and beat – Amazon.

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