AI Is transforming investor positioning for technology service providers according to industry research firm Gartner. It is forecasting that more than three-quarters of venture capital (VC) and early-stage investor executive reviews will be informed using artificial intelligence (AI) and data analytics.

According to Patrick Stakenas, senior research director at Gartner (main image), “Successful investors are purported to have a good “gut feel” — the ability to make sound financial decisions from mostly qualitative information alongside the quantitative data provided by the technology company.”

However, he said, the “impossible to quantify inner voice” grown from personal experience is playing a decreasing role in investment decision making.

“The traditional pitch experience will significantly shift by 2025 and tech CEOs will need to face investors with AI-enabled models and simulations as traditional pitch decks and financials will be insufficient.”

Increased advanced analytics capabilities are rapidly shifting the early-stage venture investing strategy away from gut feel and qualitative decision making to a more modern platform-based quantitative process.

Gartner argues that information gathered from sources such as LinkedIn, PitchBook, Crunchbase and Owler, along with third-party data marketplaces, can be leveraged alongside diverse past and current investments.

They recommend that technology service providers seeking investment should build an accurate digital presence by updating and correcting quantitative metrics on social media and business sites to ensure company information and financials are correct.

“This data is increasingly being used to build sophisticated models that can better determine the viability, strategy and potential outcome of an investment in a short amount of time. Questions such as when to invest, where to invest and how much to invest are becoming almost automated,” said Stakenas.

Success and Failure

Current AI technology is already capable of providing insights into customer desires and predicting future behavior, says Gartner

They note that unique profiles can be built with little to no human input, which can be further developed via natural language processing AI that can determine qualities about an individual from real-time or audio recordings.

They predict that  technology which is currently used primarily for marketing and sales purposes, will be deloyed by investment organisations to determine which leadership teams are most likely to succeed.

“The personality traits and work patterns required for success will be quantified in the same manner that the product and its use in the market, market size and financial details are currently measured,” Stakenas. “AI tools will be used to determine how likely a leadership team is to succeed based on employment history, field expertise and previous business success.”

Gartner clients can read more in “Tech Providers 2025: AI Is Transforming Investor Positioning for Tech CEOs.” This research is part of the “Tech Providers 2025 Special Report,” a collection of research to help technology service providers understand the long-term changes in their markets and the actions they need to take today to prepare.

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