The brands that succeed most with content are those that understand both themselves and their objectives. That’s the view of Todd Wheatland, the founder and CEO of Jaro Sports, which built the Go Jaro platform.
Wheatland is the featured speaker in Episode Three of the Sitecore Content Conversations Series to be held on 17 September at 11 am (AEST), when he will discuss the ROI on content.
“Content isn’t about more; it’s about intent and execution. Playing me-too and filling up a publishing calendar because that’s what everyone else is doing is where many brands come unstuck,” he says.
Wheatland has seen the long evolution of the internet marketing landscape.
“I was fortunate enough to come into marketing in the early days of the internet and spent many years working here, in Asia, Europe, and the US for multinational companies. Later I switched the agency side, and continue to have active investments in marketing and creative agencies. I’m also CEO of a small technology company.”
In his presentation, Wheatland will discuss how to connect strategy to measurable outcomes, measuring what’s important, tuning out the noise, and finally selling the ROI on content marketing internally