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You might need to throw away the business case for truly transformative digital projects, says Capgemini
If you are embarking upon a truly transformative digital project, you might need to ditch the idea of a formal business case altogether. Meanwhile, tactical investments in emerging technology might be better considered as venture capital investments than traditional OpEx or CapEx projects. But tell your CFO to relax —
With attribution, a little learning goes a long way
With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts. Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study
Why marketing increasingly feels like rocket science
Why marketing increasingly feels like rocket science In the evolving and expanding digital market, today’s marketer is facing greater demands for new skills to complement their traditional expertise. Survey results from the recent ADMA Global Forum point to the increasing complexities in today’s marketing department — the vast majority of
The Chatter Report: a global digital consumer survey, the most socially engaged companies, big data and BYOD
The Chatter Report: a global digital consumer survey, the most socially engaged companies, big data and BYOD Accenture’s global digital consumer survey, Forrester’s views on BYOD and big data, a McKinsey report into how governments can help startups, and a LinkedIn study into socially engaged companies were the big research
With attribution, a little learning goes a long way
With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts. Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study
Retweet Report: Politics of the Australian and Indonesian variety dominates
Retweet Report: Politics of the Australian and Indonesian variety dominates The Liberal leadership spill along with the fate of two Australians on death row in Indonesia dominated the local Retweetisphere this week, although One Direction still managed to record the most popular post. Each week, KINSHIP digital and Which-50 take
Investment bankers can’t hide from disruption
The problems faced by retail banks in an increasingly digital world are legend. But many thought investment bankers would have an easier ride. Think again, says Boston Consulting Group. New technologies are helping insurgent competitors in the capital markets investment banking industry gain access to larger amounts of rich information
APAC consumers the keenest for cash transfer by messaging apps
Mark Zuckerberg paid $US19 billion for WhatsApp because he wants — in his own words — to own the dial tone of the Internet. By that he means services so central to everyday digital life — like social networking and chat — they will come as standard and free services
Content discovery will grow as marketers learn to market the marketing
The marketing game used to be so simple. Brands had money, a message, and a product to sell. Publishers had audiences. Many long lunches ensued, and nobody could quite agree which 50 per cent of the budget was being wasted. The development of sophisticated digital marketing platforms in recent years
Making the most of those digital moments of truth
Sometimes it’s the little things that resonate most clearly. Tune into many television shows in the US now – certainly those aimed at broad consumer audiences – and you will find Twitter incorporated into the broadcast, says Sheryl Pattek VP, Principal Analyst, CMO and Marketing Leadership Practice at Forrester Research.