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With attribution, a little learning goes a long way
With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts. Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study
You might need to throw away the business case for truly transformative digital projects, says Capgemini
If you are embarking upon a truly transformative digital project, you might need to ditch the idea of a formal business case altogether. Meanwhile, tactical investments in emerging technology might be better considered as venture capital investments than traditional OpEx or CapEx projects. But tell your CFO to relax —
AdRoll raises $US70 million, Australian expansion continues
The world’s largest advertising retargeting platform — AdRoll — has secured $US70 million in funding in a round lead by Foundation Capital and which includes investors such as Institutional Venture Partners (IVP), Northgate Capital, Performance Equity and Glenmede. With the new money secured, priorities include cross-device integration and further global
Retweet Report: If Tweets were bucks Zayn Malik would be a gazillionaire
Retweet Report: If Tweets were bucks Zayn Malik would be a gazillionaire Boy band royalty and One Direction stalwart Zayn Malik called time on his involvement in one of Twitter’s biggest conversation starters, and predictably the microblogging network went into meltdown. The only surprising thing was that the 1D shocker
Rise of the machines: The digital research Chatter Report
Rise of the machines: The digital research Chatter Report Michael Knight meets Dick Tracey this week as driverless cars and internet watches dominate the online chit chat around the latest digital research. McKinsey &Co released their latest views on self driving cars, saying the benefits will be dramatic, while Forrester
With attribution, a little learning goes a long way
With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts. Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study
Investment bankers can’t hide from disruption
The problems faced by retail banks in an increasingly digital world are legend. But many thought investment bankers would have an easier ride. Think again, says Boston Consulting Group. New technologies are helping insurgent competitors in the capital markets investment banking industry gain access to larger amounts of rich information
APAC consumers the keenest for cash transfer by messaging apps
Mark Zuckerberg paid $US19 billion for WhatsApp because he wants — in his own words — to own the dial tone of the Internet. By that he means services so central to everyday digital life — like social networking and chat — they will come as standard and free services
Content discovery will grow as marketers learn to market the marketing
The marketing game used to be so simple. Brands had money, a message, and a product to sell. Publishers had audiences. Many long lunches ensued, and nobody could quite agree which 50 per cent of the budget was being wasted. The development of sophisticated digital marketing platforms in recent years
Making the most of those digital moments of truth
Sometimes it’s the little things that resonate most clearly. Tune into many television shows in the US now – certainly those aimed at broad consumer audiences – and you will find Twitter incorporated into the broadcast, says Sheryl Pattek VP, Principal Analyst, CMO and Marketing Leadership Practice at Forrester Research.