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Consumers sit at the heart of the digital revolution. We know from McKinsey’s research that the benefits of digital disruption accrue mostly to the consumer, not the disrupter. And we can see how companies that put customer utility and experience at the heart of their business have been able to

Rise of the machines: The digital research Chatter Report Michael Knight meets Dick Tracey this week as driverless cars and internet watches dominate the online chit chat around the latest digital research.  McKinsey &Co released their latest views on self driving cars, saying the benefits will be dramatic, while Forrester

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The world’s largest advertising retargeting platform — AdRoll — has secured $US70 million in funding in a round lead by Foundation Capital and which includes investors such as Institutional Venture Partners (IVP), Northgate Capital, Performance Equity and Glenmede. With the new money secured, priorities include cross-device integration and further global

Is this the future of retail – permanent rolling global discounts As massive online sales days like Cyber Monday in the US, Singles Day in China and even Click Frenzy in Australia take hold, a new risk emerges for retailers – a world of permanent rolling global discounting. Australia’s retailers,

Digital Transformation Chatter report: Malcolm’s in the middle of it It is rare for one topic to dominate our weekly digital transformation Chatter Report, especially for the issue to be sourced locally. But so it proved with the Federal Government’s announcement about its Digital Transformation Office (DTO) getting the social

With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts.  Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study

Retweet Report: Politics of the Australian and Indonesian variety dominates The Liberal leadership spill along with the fate of two Australians on death row in Indonesia dominated the local Retweetisphere this week, although One Direction still managed to record the most popular post. Each week, KINSHIP digital and Which-50 take

With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts.  Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study

Retweet Report: If Tweets were bucks Zayn Malik would be a gazillionaire Boy band royalty and One Direction stalwart Zayn Malik called time on his involvement in one of Twitter’s biggest conversation starters, and predictably the microblogging network went into meltdown. The only surprising thing was that the 1D shocker