Adtech outfit OpenX is opening up a Singapore office to serve as a regional hub for the company. The company made the announcement from ATS Singapore during a presentation on the need to bring greater quality and innovation to the digital advertising market globally. The company said the expansion to

ecommerce, warehouse, logistics

Chief Supply Chain Officers have an opportunity to take on a more strategic role inside their companies, but around two thirds of CSCOs view themselves as a support function. According to research from Accenture, 71 per cent of supply chain leaders believe that by the end of 2020 the supply

The Chief MarTech Man is on the move. Scott Brinker, tracker of the famous and ever-expanding marketing technology ecosystem will join HubSpot as the company’s Vice-President, Platform Ecosystems. In an entry about the move on his own blog, Brinker wrote, “I wasn’t planning to take a new job. I was very

QMS outdoor

Australian outdoor media firm QMS Media Limited today announced a 26 percent increase in profit to $16.7 million for the fiscal year ending 30 June 2017. The company’s profit reflects the strength of the outdoor advertising market and QMS’ progress in broadening its footprint to advertisers across key markets including the successful integration

Ad fraud

Transparency, fraud, brand-safety, and blockchain. All buzzwords that are being fired around within AdTech and its trade press. There is one connection between these all-too-often overused buzzwords: adChain. AdChain is an open protocol that uses blockchain technology to solve digital advertising’s persistent issues of brand-safety, fraudulent traffic, and lack of

Dataxu, a leading software provider for marketing professionals, has identified an alarming and consistent pattern which has it stepping up its defense-in-depth approach to ad fraud leading up to “The Money Fight” boxing pay-per-view between Floyd Mayweather and Conor McGregor on Saturday, 26 August. Lawrence Epstein, the Chief Operating Officer

Taboola has continued its push into the ANZ market with the company today announcing it is increasing its programmatic native advertising business in Australia, partnering with AppNexus, RocketFuel, Criteo, StackAdapt, and MediaIQ Digital. In late March Taboola opened a regional office in Sydney. “Our programmatic native ad business is growing rapidly

As demand for online shopping exhibits continued growth, the user experience is fundamental to avoiding shopping cart abandonment. For online businesses looking to capitalise on this demand and capture market share, payments will play a critical role in each consumer’s e-commerce experience, as it inevitably converts to sales. Which-50 recently

artificial intelligence in banking AI

It sounds counter- intuitive. Using artificial intelligence to generate a more human customer experience in banking. But according to Accenture and their recent report, ‘Accenture Banking Technology Vision 2017’, bankers believe AI will “revolutionise the way they gather information and interact with customers”. Take our Which-50 reader survey and go

growth, speed, winning, success

Growing a business does more than add value. It also ensures long-term survival, according to a recent McKinsey report, ‘Invest, Create, Perform: Mastering the three dimensions of growth in the digital age’. The management consultants say growth can now be conceptualised across several dimensions. While the need for top line