London-headquartered ecommerce tech provider, Doddle, has launched in Australia, opening offices in Sydney and Melbourne.

The business was founded in 2014 as a click and collect service and now provides retail and logistics technology solutions cover every aspect of ecommerce fulfilment; from in-store click and collect to enabling digital and self service returns.

Founder of Travelex, Sir Lloyd Dorfman, is an investor in Doddle and Chairman. Its customers include Marks & Spencer and Sports Unlimited Retail.

The Australian launch follows Doddle’s recent expansion to the US, and the company plans to enter further markets across APAC within the next 12 months.

The local team is led by Justin Dery, APAC CEO and Rachel Caton, Sales & Marketing Director, both based in Sydney (pictured above) and Liam Mallett, Chief Operating Officer, based in Melbourne.

Dery said Australia is a prime market for Doddle, with the company’s current discussions with a number of significant partners underpinning its decision to open offices in Sydney and Melbourne and invest in building out local teams across sales, customer care and tech to support its ambitious growth plans for the region.

“The retail sector is going through a period of  rapid transformation,” Dery said. “The arrival of major international giants such as Amazon, growth in online and consumers demanding greater speed and convenience, are shining the spotlight firmly on customer experience – particularly the last mile and how retailers can optimise that experience to deliver a competitive advantage.”

Dery said the service helps drive sales for retailers, noting 58 per cent of consumers collecting or returning orders in the stores of Doddle’s retail partners, go on to make additional purchases in-store.

Commenting on Doddle’s launch, Paul Greenberg, Founder and Executive Director of retail industry network, NORA, said: “When it comes to multi-channel fulfilment, retailers need to ensure that multiple touch points are well served and that the customer can traverse channels in a simple and easy way. Click and collect is a very exciting option and solutions such as Doddle’s make it easy for retailers to offer their stores as pick up points. It’s good news for retailers and their customers who are seeking more choice and convenience than ever before.”

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