Uber Marketer Joins Tech Mpire Board
Tech Mpire has appointed Renaud Besnard as a non-executive director.
Tech Mpire is an ASX-listed digital performance-based marketing company connecting advertisers to target consumers worldwide.
Besnard is currently the Director of Marketing for Asia-Pacific (excl. India) at Uber Technologies, based in Singapore. In this role, he is responsible for the development of Uber’s marketing strategy and its execution across the region.
At Uber Besnard has seen success in rapidly growing usage across the product portfolio and launching brand reputation initiatives, while nurturing a marketing team throughout Asia-Pacific.
Prior to joining Uber in 2016, Besnard was a long-standing Google executive, having spent almost 10 years in senior positions in Europe and Asia. Besnard accelerated Small and Medium Business customer acquisitions, and then led Google’s advertising product marketing strategy for Europe, Middle-East, and Africa.
Amongst many roles at Google, he also led consumer and monetisation marketing across Southeast Asia including must-win, high-growth ‘’next Billion users’’ markets, with particular focus on Google Search and YouTube.
“We are delighted to welcome Renaud to the Tech Mpire Board. Renaud has been instrumental in the growth of some of the most prominent technology companies in the world and Tech Mpire stands to benefit a great deal from his experience and guidance, particularly as we expand our business in APAC,” said Tech Mpire CEO, Lee Hunter.
A former Google exec, Hunter was appointed CEO of Tech Mpire in May.