Cloud communication company Twilio has officially opened an Australian office and appointed former Oracle and Symantec executive, Richard Watson, as its first regional country director in Australia.

Launched in 2008, Twilio allows business to embed communications in their applications using APIs for voice, messaging and video. For example, it is the technology enabling you to call your Uber driver.

Twilio already has more than 100 existing customers and partners operating in Australia including Atlassian, ZipMoney, Dominos and Airtasker.

Twilio’s Australian operations will be led by country director, Richard Watson, who most recently led sales teams for enterprise, commercial and channels as senior sales director at Symantec. Prior to Symantec, Watson also held sales leadership roles at Oracle and earlier in his career, at Sun Microsystems, RSA Security and CA Technologies.

“We have had a fantastic amount of organic traction here in Australia, with leading companies including Atlassian, ZipMoney, Dominos and Airtasker already building and scaling their applications using the Twilio platform. This is a testament to the quality of Twilio’s product offering and also to the maturity of the Australian market,” Watson said.

“There is a strong culture of innovation here and IT leaders in Aussie enterprises recognise the opportunities that new technologies can offer their business.”

Sydney is the company’s 11th office outside the US. Twilio also plans to open a Melbourne office in June and will be hiring staff across both locations.

“International expansion represents a significant long-term growth opportunity for Twilio,” said George Hu, chief operating officer at Twilio.

“This move builds on our existing customer and developer momentum in Australia, and lays the foundation for building a significant long-term business in Australia and across the APAC Region.

“Richard will lead a broad effort to grow our Australia team, drive momentum, and build customer relationships. We believe we’re only at the beginning of this incredible journey and we can’t wait to see how our customers use Twilio to engage their consumers in a whole new way.”

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