Tremor Video announced that Doug Campbell has joined the company as Chief Strategy Officer. Campbell will report to CEO Mark Zagorski.

With over 25 years of experience in growing profitable digital businesses, Campbell is responsible for identifying, evaluating and implementing new strategic opportunities that align with Tremor Video’s business objectives and growth initiatives. He will also be responsible for leading acquisitions, growth and strategy development across the company’s business.

Most recently, Campbell was a Senior VP of Strategy and Corporate Development at Nielsen, a global measurement and data analytics company, where he helped to define and drive strategic growth organically as well as through M&A.

Prior to Nielsen, he was the Chief Operating Officer of eXelate where he helped increase revenue tenfold, and led operations including sales, data science and the data exchange business. He led the sale of eXelate to Nielsen in March 2015.

Zagorski said, “I am delighted to welcome Doug to the Tremor Video team. This is an exciting time for our company as we pursue our future as a fully programmatic pure play video Supply Side Platform. Doug’s success in creating value at his previous companies gives me confidence that he will play a similar role at Tremor Video, especially as the markets shift to OTT and CTV and we direct our energies and focus towards that dynamic future.”

“I’m thrilled to be joining Tremor Video during this time of incredible growth and market opportunity,” Campbell said.

“I’m looking forward to working with Mark and the leadership team to build on their successes driving innovation for our customers and growth for our stakeholders.”

Prior to joining eXelate, Campbell worked at Merrill Lynch as an investment banker and at WorldNow, a provider of technology applications and revenue solutions for television broadcast, as a Senior VP responsible for Strategic Development, Mobile and Local Advertising.

He holds a B.A. in Accounting and Economics from the University of Pennsylvania as well as an MBA from Columbia University.

Previous post

Marriage Debate Marketing, Where New and Old Methods Collide

Next post

Digital catchup requires a "crisis" mindset: McKinsey