Leading demand side platform TradeDesk leading has hired Tom Weaving as director, business development, for Australia and New Zealand. He formerly worked for AOL for nearly three years, based in Singapore, starting as a regional account sales manager, and moving up to Head of Platform sales across Southeast Asia.

“Tom has an excellent track record of success in the digital advertising market and we believe he will make a strong impact for The Trade Desk in Australia and New Zealand,” said The Trade Desk’s SVP Asia Matt Harty. “His experience across a number of countries in Asia and in launching new programmatic advertising solutions will enable the company to deliver ongoing growth.”

At AOL, Weaving managed relationships with agency trading desks, delivered significant revenue growth, and rolled out new offerings, including AOL One.  Weaving was previously an account manager with Catcha Digital Asia for two years, representing premium publishers across the region.

He will work with Director of Trading David Godfrey and Director of Client Services Sandra Wee in the ANZ market to help drive  growth across the company’s suite of programmatic advertising services.

“The Trade Desk has enjoyed explosive growth in Australia and New Zealand in the past two years, based on the quality of its bidding platform and close relationships with agencies that understand programmatic advertising is the future. I look forward to helping deliver more growth.”

Weaving said he believes The Trade Desk has a significant opportunity in Australia and New Zealand to build on its strengths in video, mobile and audio advertising.

“The Trade Desk’s programmatic advertising platform is built for performance and their client servicing model is impressive,” said Weaving.

Weaving hails from Wales and has an Honors Degree in Literature from Bath Spa University.

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