Thunderhead, a customer engagement and real-time journey orchestration platform has appointed Aarron Spinley as VP ANZ as it seeks to grow its footprint of customers in the region in response to what it says is growing demand.

He joins during a purple patch for the business which has enjoyed robust international growth and has been recognised in the CRM Watchlist, Sunday Times Fast Track 100 and Deloitte Fast 50 league tables.

Spinley himself was recently named a top 10 global thought leader in both Customer Experience and Brand Loyalty according to Thinkers360, and is prominent on its leaderboards for Marketing, CRM, and Culture.

In this newly created role, Spinley will be responsible for building out the ANZ team and operation, helping brands deliver customer engagement using Thunderhead’s ONE platform and its combination of deep customer journey analytics and real-time journey orchestration.

Spinley who joins the company from SAP will report into Chief Revenue Officer, Rob Coyne.

Paul Greenberg, industry analyst, author, and the credited ‘Godfather of CRM’ said, “Journey Orchestration and Analytics has now become a mission-critical component for the modern customer-led enterprise. For me, this appointment is a good match at an opportune time. Thunderhead has long been a technology pioneer and leader in this space, while Aarron has been a thought leader in customer engagement and experience. The two are well suited to make a difference in ANZ. ”

Thunderhead has had a successful history of building business and enterprise customers in Australia. This will be the second company it has successfully taken into the region. Its first, Smart Communications, was sold to Accel-KKR in 2016. Now, in the age of real-time customer journeys and demand for seamless customer engagement, Thunderhead returns with its new ONE business.

The company says it is the market leader for real-time journey orchestration and real-time interaction management. It currently supports brands across many industries with its best-in-class technology.

“The coronavirus pandemic has accelerated what was already a breakneck evolution in customer engagement. Digital Darwinism and the new economics of engagement and value creation have never been more relevant for brands heading into the next decade,” Spinley said.

“Companies have a myriad of systems and channels from CRM and marketing automation in the backend, to commerce platforms, mobile assets, and media at the front, together with differing modes of physical customer interaction. Complete journey orchestration has been the missing piece that both harmonizes and humanizes the overall experience. For those that know my work, they will recognise that this is a great fit for me. I couldn’t be more excited to be joining Thunderhead.”

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