Next week the Programmatic Summit kicks off in Sydney and as the first large scale marketing and advertising conference of the year it often sets the tone for the next 12 months.
Cat Prestipino and Andrew Birmingham will be covering the event for Which-50 but in advance of the show here are three of the sessions that look interesting to us
- LEARN MORE: The Programmatic Summit 2018 will be held in Sydney on March 1. For more information or to register to attend, visit the Programmatic Summit website.
Building Trust in Programmatic – We’re Not There Yet.
We’ve all heard the negative headlines that surround trust and transparency in the programmatic supply chain. But rather than being part of the problem, let’s be part of the solution. This session examines some of the initiatives marketers and agencies are undertaking to improve trust and transparency in programmatic. Chaired by PWC’s Ben Shepherd who spent many years working within media buying agencies, this promises to be a very interesting session indeed. Also participating is Clare Smith, Director, Digital and Customer Marketing, Village Roadshow, Margie Reid, Managing Director, Thinkerbell and Brett Dawson, Managing Partner, Bohemia Group.
Adapting To An Industry That Has Been Redefined By Programmatic David Goddard, Global Head of Programmatic, BBC Advertising (UK)
Fresh insights gleaned from research into European programmatic trends will be shared during David’s presentation as he explains how organisations are rapidly adapting to an industry redefined by programmatic.
The Publisher Dilemma: How to Survive in a Mobile and Duopoly World.
Jason White, SVP & GM, Global Programmatic Revenue & Partnerships, CBS Interactive (US)
Jason will cover the opportunities within mobile and the challenges faced when competing with the Google and Facebook duopoly. He’ll also examine the opportunities around mobile monetization, identify and transparency.
See you there.
Which-50 is a media partner for the Programmatic summit.