Around the world, each government’s response to the current pandemic has been different as has the effectiveness of those individual responses.

The old fault lines of the developed and developing economies do not provide the easy dichotomy to parse responses as they might have in the past.  

In fact, the three worst-affected countries are all modern economies – the US, the UK, and Italy. But rapidly closing in on them are two of the BRIC nations  – Brazil and Russia whose economies have only more recently modernised over the last two decades.

In comparison, APAC nations – especially those countries with direct exposure to the SARS outbreak at the start of the century and irrespective of whether they are developed and developing countries – have generally responded more effectively.

Australia thankfully sits in the second camp.

We asked Richard Hames, the founder and executive director of the Centre for the Future to outline the lessons business can learn from these responses.

According to Hames, “It is imperative to include strategic foresight in any kind of planning methodology you use.”

He said this is true irrespective of the size of the company or the industry in which it operates.

“Developing the ability to use foresight and to utilise all the tools available, needs to be learned and adopted and integrated into strategic planning.”

About this author

Andrew Birmingham is the director of the Which-50 Digital Intelligence Unit of which ADMA is a corporate member. Members provide their insights and expertise for the benefit of the Which-50 community. Membership fees apply.


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