Temple & Webster, says it is the first Australian furniture and homewares retailer to launch a visual search technology, allowing customers to search Temple & Webster’s catalogue by simply taking a picture using a mobile phone.

Using the “camera search” button on the company website, shoppers can take a picture of anything and in a matter of seconds the picture will be uploaded and visually similar items from Temple & Webster’s catalogue of 130,000 products will be displayed.

(Actually, Which-50 checked it out this morning, and yes the search and speed are pretty schmick.)

“Buying furniture and homewares is an emotional decision, and imagery is key to unlocking that emotion. Image search is the next step in enabling us to deliver our vision of making the world more beautiful, one room at a time,” said the company CEO.

“AI technology is having a hugely transformative effect on a range of industries globally and we recognised early-on the opportunities that it holds for the furniture and homewares space,” said a company spokesperson.

“We’re constantly improving our shopping experience for our customers, whether that’s offering them a wider product selection or better ways to shop. We all know what we like when we see it. Now, when you see something you like, all you have to do is take a picture and we’ll match it to our range of products.”

Developed with US-based AI experts GrokStyle, the tool uses deep machine learning technology to recognise products accurately and quickly. By recognizing which products are being clicked on the most in the visual search results, the technology refines how it matches items to images, learning which products are most relevant to customers.

Meanwhile, a spokesperson for Grokstyle, which helped develop the solution said, “Temple & Webster continues to find new ways to make online shopping more fun and productive for its customers. With our visual search technology, Temple & Webster is helping shoppers connect their visual ideas to the right pieces in the store’s diverse range. Simply put, this collaboration makes it so much easier for people to achieve their dream home.”

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