Telstra-backed accelerator, Muru-D, admitted its fourth batch of aspiring entrepreneurs last week, backing a more mature cohort of start-ups and adopting a new funding model.

The eight successful start-ups have been offered up to $60,000 (during and post-program) in seed capital investment and will benefit from a highly developed network of mentors and industry professionals.

Telstra received 150 applications for the current program which they whittled down to just eight.

“We actively hunted for more mature companies, who traditionally would be less likely to consider an accelerator. We travelled around Australia to visit universities and co-working spaces, and also met with venture funds and leading startups to help source these companies,” said Ben Sand Muru-D entrepreneur-in-residence.

“We updated our funding model in November to an uncapped SAFE note (simple agreement for future equity), made popular in the USA, which means we no longer take a fixed amount of any company, and instead follow the market value.”

The eight successful startups selected for Muru-D #SYD4 are:

  • AgriWebb – is using technology to transform livestock production. AgriWebb’s team hails from Harvard, Stanford and Oxford and includes founders who have lived on the land. They have over 800 farmers using the product already and have raised more than $4 million.
  • Alta – is building the most valuable type of game for virtual reality. Multiplayer games with a long playtime are the most valuable category of games on PC and consoles, but no such title exists for VR. Alta is well positioned to do this with experience on the team from Rockstar, who have built some of world’s most successful games. Alta will build the first long play, multiplayer game for VR.
  • – is the first blockchain product that is easy to use and valuable for everyday people. Blockchain has promised a powerful way for us to manage our own identities, share money and even vote for government. is making blockchain as easy to use as a coupon at the grocery store. The team includes some of the most experienced blockchain developers in Australia.
  • Flobox – lets small businesses fight back against huge marketing teams. Using social media marketing is hard to get right. Flobox has taken the strongest ad strategies for social media and made them easier to use than a spreadsheet.
  • Flurosat – can see problems with crops before a farmer on the ground can, and can recommend precision fixes. Flurosat uses hyperspectral cameras mounted on drones and nano satellites to look at crop health.
  • GeoInteractive – lets you see underground, whether you own a mine, a sewer or want to discover ancient ruins. GeoInteractive has built a hardware product similar to GoPro that delivers an underground map like Google Street View.
  • Patch’d – allows patients to leave hospital earlier, be diagnosed sooner and prevents unnecessary admissions. Patch’d imagines a world where every patient lives a normal life and no patient dies from inadequate monitoring. To make this a reality, they have developed a medical sensor which allows real time patient monitoring from anywhere in the world. The team includes former Cochlear engineers.
  • Snooper – is a way for brands to measure the customer experience, through the eyes of the customer. Snooper is a crowdsourcing app that pays shoppers to collect in-store data and share their own experience with brands in real time. Multiple large retail brands have already signed up including Heineken and Caltex.
Previous post

Ecommerce Infrastructure lags consumer and business adoption: report

Next post

Half the world’s population will use digital banking by 2021

Join the digital transformation discussion and sign up for the Which-50 Irregular Insights newsletter.