New Telstra figures show its customers are spending more time online, with fixed broadband usage jumping 40 per cent between July 2017 and July 2018.

For the month of July 2018 alone, Australians downloaded 243,300TB.

Consumer appetite for data is driving significant growth for Telstra’s unlimited data plans. According to the telco, it now has more than two million customers on unlimited data plans and also more than two million customers on the NBN.

Residents in NSW used the most data in Australia in July 2018 at 71.6 petabytes making up 30 per cent of the total amount of data used on Telstra’s fixed network.

The ACT was the state with the least amount of monthly data usage at 2.65 million GB.

The figures released today are on trend with the growth in usage over the last five years. According to Telstra, data usage on its fixed broadband connections has increased roughly 40 per cent year-on-year over that period.

Jana Kotatko, head of fixed products at Telstra said she is not surprised at how customers’ data usage habits continue to grow, “It’s no secret Australians are streaming more content than ever before at home.”

She noted the wide range of streaming services like Netflix, Stan and SBS On Demand means there is something for everyone. 

Netflix estimates its streams use up to 3GB per hour for each HD video stream. Which means in July 2018, total data used by Aussie households is the equivalent to watching nearly 81 million hours of Netflix collectively.

The total usage volume per household increased by 23 per cent for ADSL and 26 per cent for NBN from July 2017 to July 2018.

The average Australian household used around 196GB. The South Australian suburb of Munno Para Downs had the most data usage per state with 363.5GB an account, followed by Upper Coomera in QLD at 358.3GB an account and the north Melbourne suburb Craigieburn with 343.3GB an account.

Telstra data shows DSL customers use 47 per cent more monthly data when they move to the NBN.

Kotatko said, “The growth of 4K televisions combined with faster internet speeds means Australians are watching videos in amazing quality and clarity, creating a much better entertainment experience than five years ago. Because of this improved experience as our customers move over to faster speeds on the NBN, we’re seeing their data usage increase.

“Customers expect their streaming experience to be seamless, and we’ve seen a strong increase in our NBN customer satisfaction measures recently as we continue to focus on this experience. In the past 12 months we’ve bestowed faster speeds to nearly 1.5 million customers and offered unlimited data across our most popular home internet bundles.”


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