Telstra has placed all of its professional and technology managed services businesses under one brand called Telstra Purple. 

Announced earlier today at Telstra Vantage Michael Ebeid, Group Executive, Telstra Enterprise said the move brings together the telco’s best people, solutions and services to help solve its customers’ problems. 

Telstra Purple services will deliver professional and technology managed services including network, data centre, security, cloud, augmented reality, workplace and mobility, data and analytics and design services.

It consists of more than 1,500 people working on more than 8,000 projects annually around the globe. 

Ebeid said, “Telstra Purple brings together our technology services teams under a single banner to help our customers get the most from their technology investments. 

“It’s people who give purpose to technology, who can make sense of what solutions and products a customer needs and then implement that technology and manage it going forward – and that is the foundation of Telstra Purple.

“Customers are increasingly looking to us to help transform their businesses, technology and operational processes, building on the connectivity backbone we are well known for both in Australia and internationally.”

Led by Christopher Smith, Telstra Purple will see the integration of Telstra’s standalone acquired entities into the new brand.

Acquired entities of the Telstra Purple offering include, VMTech, MSC, Readify, Kloud, Bridgepoint, O2, NSC, iVision, and the UK’s Company85.

Michael Ebeid, Group Executive, Telstra Enterprise

“Telstra Purple helps us take a clear and integrated value proposition to our customers, alongside our traditional products and services, as a single branded entity,” Smith said.

“Our approach to Telstra Purple has been deeply collaborative, a reflection of what we stand for and how we engage with our customers – even our name came from one of our team.”

Telstra Purple solutions draw heavily on Telstra products and services as well as those of its strategic partners that include some of the world’s leading technology companies.

Some examples of Telstra Purple technology services work include working with the University of Queensland to improve student engagement levels through mixed reality, helping Kennards deliver on the promise of IoT, and delivering automation to network and security for one of Australia’s major banks.

Ebeid said the company wanted to be able to better address the needs of its customers by bringing its acquired entities and technology services capabilities together, while also maintaining the unique culture of each company. 

“We did not want to unpick what has made them successful as individual companies and Telstra Purple gives us the structure to nurture their differences and build on the strengths of each team within an agile organisational construct,” he said.

Telstra Purple services will be provided in Australia, Singapore, Hong Kong and the UK.

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