Telstra has added 10 new startups to its Muru-D accelerator program. Part of the “SYD6” cohort, the startups include businesses using digital technology to improve farm connectivity, prevent work stress and optimise workforces.

Chosen from a field of nearly 200, each of the selected startups will receive $75,000 in seed funding and gain access to a network of mentors and industry professionals; a co-working space in Sydney’s CBD and guidance from three entrepreneurs in residence, according to Telstra.

Telstra said it selected startups with “exceptional founders who are solving high impact, global problems”.

The successful 10 startups are:

  1. Agrinet provides easy to install Farm Wide WiFi networks that enable fast connectivity for voice, video, internet & IoT backhaul.
  2. Clipboard is the new way for schools to manage their extracurricular programs.
  3. GeoSnapShot provides a global platform that enables any photographer to upload and sell photos.
  4. Luboo is a GPS/BLE/Cellular wearable tracking wristband and mobile app which gives peace of mind to parents of wandering young children at large events and venues.
  5. Littlescribe provides a platform for digitising, sharing and printing children’s writing and illustrations.
  6. Pioneera is a SaaS platform that predicts and prevents workplace stress.
  7. Personifi is Australia’s only purely online marketplace specialising in personal loans, and supporting thousands of Australians each year with some of life’s most important financial decisions.
  8. Seer Data & Analytics is a Data Platform that lets non-technical people easily find, share and use data to solve social problems collaboratively.
  9. Staybil develops and provides B2B workforce geo-optimisation (WGO) software as a service.
  10. WallSync provides a SaaS platform that allows teams to digitise their workshops.
Head of muru-D, Julie Trell Source: muru-d.com

Large corporates and startups are not always an easy fit but Telstra’s Muru-D initiative differs, the telco says, by tailoring the accelerator program to the requirements of the cohort’s founders. So far the scheme has accelerated over 140 startups and created hundreds of jobs, according to Telstra.

“The Muru-D accelerator program is uniquely positioned to respond to founder needs with the essentials for growth that will continue to challenge and evolve their startup,” said head of Muru-D, Julie Trell.

“Over the next six months, our teams will enter a series of learning experiences to accelerate their thinking, advance their mindset and bring focus to their venture. And at the end of the six months, the startups will put everything they’ve learnt to the test as they pitch to investors at a showcase event attended by the who’s who of the Australian startup ecosystem.”

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