Vocus Communications has tapped customer data orchestration solution company Tealium and agency The Lumery to build out its martech ecosystem.

The aim of the digital transformation is to spearhead customer acquisition as well as customer retention and upsell strategies.

Vocus Communications selected the Tealium Universal Data Hub to help orchestrate its  customer data, and looked for a services partner that understood the full martech ecosystem that could enable its vision to come to life.

According to Stu French, General Manager of Digital at Vocus Communications, The Lumery and Tealium partnership is a “critical strategic enabler for the data-led and customer-led transformation of its consumer business”.

“The Lumery’s hugely collaborative and educational engagement style, coupled with Tealium’s world-class product suite and delivery capability, has seen us reach market with our first Tealium deployment inside 12 weeks, which is a testament to how immediately effective the partnership is. Compounding this, the breadth, quality, and actionability of our data has already doubled and we’re only just getting started.”

Rajan Kumar, MD of The Lumery, said the company is focused on solving core strategic challenges, which is fundamental to any organisation that is serious about digital transformation and connected experiences.

“Tealium represents a company that is aimed at also solving these challenges from a technology standpoint. The partnership is an outcome of two organisations sharing a common view of the modern customer experience, and the capability required to deliver on it.”

Tealium ANZ Managing Director, Eyal Mekler, said, “The Lumery’s vendor-neutral approach is refreshing because it empowers brands with unprecedented transparency and capability. What really matters to Tealium is delivering tangible results for our customers, which is why partnering with The Lumery was key in helping realise the visions of Vocus Communications.”

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