Globally, advertisers will spend more on social media platforms than print for the first time this year, according to forecasts from Zenith, which is predicting a surge in the social channel. Overall ad spend growth rates are slowing, however, particularly in Australia, and Zenith has downgraded its forecasts from earlier
As the market matures, the growth of internet ad spend in Australia is expected to slow down dramatically, dropping from 12 per cent to 3 per cent by 2021. That’s according to new ad spend forecasts released by Zenith today. Sign up to Which-50’s Digital Marketing Newsletter “Internet ad spend
Online advertising spend is creeping slowly but surely towards the 50 per cent mark of total global ad spend, according to the latest forecasts by Zenith. It is now predicting that by 2021 online spend will reach 49 per cent of the total market, representing around US$329 billion. In Australia
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth, according to a new report from Zenith. Targeting by age is still the accepted practice across many advertising categories. But with fundamental shifts in
At a global level programmatic growth is slowing as it becomes the digital dominant method of trading digital advertising, according to a new report. Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today.
A number of brands are missing out on driving growth via new commerce platforms as their marketing and sales teams are not structured to leverage opportunities, according to new Zenith research. The research, Five Commerce Imperatives for Marketers, said marketing teams need to reach the right customer at the right moment
Zenith Australia CEO Nickie Scriven today announced the appointment of Joshua Lee as head of digital for Zenith Melbourne. Lee was previously group investment director with Amplifi, the media investment arm of Dentsu Aegis. He has more than nine years experience in media communications, working in Australia and Canada in
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to research from Zenith, published today. By 2020 the average person will be spending 84 minutes a day watching videos online, according to Zenith’s Online Video Forecasts 2018.
Media consumption on mobile devices globally will rise to 28 per cent by 2020, as mobile media continues to take share from other media, according to Zenith’s Media Consumption Forecasts 2018. Zenith’s Media Consumption Forecast 2018 is the report’s fourth annual edition, which surveys changing patterns of media consumption since
Australian ad spend is projected to rise 2.6 per cent this year to $16 billion, according to research from Zenith. Global growth is projected to be 4.6 per cent in 2018. By 2020 Zenith expects online advertising to account for 44.6 per cent of global ad spend. Amid growing industry