The amount of money spent on advertising in 2020 fell US$47 billion from 2019, according to the latest data from Zenith, which expects a recovery to pre COVID levels will take at least another year. Zenith today released its end of year forecast for global advertising spend, revealing COVID triggered

Digital now accounts for more than half the world’s advertising for the first time, according to new figures from Zenith, a subsidiary of the global giant Publicis Media, which also forecasts that ad spend will drop 9.1 per cent this year. Globally, the ad market was hit hardest Q2 this

Tim Beveridge, former Chief Strategy, Data and Insights Officer at Zentih Media has joined the Melbourne office of Silverbullet as General Manager, Strategic Consulting Services. Silverbullet is a start-up that provides data-driven marketing services, with offices in Melbourne, Milan, Munich and London. Beveridge will play a central role in the

In 2020, 69 per cent of all digital media will trade programmatically, up from 65 per cent this year, according to Zenith’s Programmatic Marketing Forecasts 2019. The total amount spent programmatically will exceed US$100 billion for the first time in 2019, reaching US$106 billion by the end of the year,

Globally, advertisers will spend more on social media platforms than print for the first time this year, according to forecasts from Zenith, which is predicting a surge in the social channel.  Overall ad spend growth rates are slowing, however, particularly in Australia, and Zenith has downgraded its forecasts from earlier

As the market matures, the growth of internet ad spend in Australia is expected to slow down dramatically, dropping from 12 per cent to 3 per cent by 2021. That’s according to new ad spend forecasts released by Zenith. “Internet ad spend grew 12 per cent in 2018, but a

Online advertising spend is creeping slowly but surely towards the 50 per cent mark of total global ad spend, according to the latest forecasts by Zenith. It is now predicting that by 2021 online spend will reach 49 per cent of the total market, representing around US$329 billion. In Australia

Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth, according to a new report from Zenith. Targeting by age is still the accepted practice across many advertising categories. But with fundamental shifts in

At a global level programmatic growth is slowing as it becomes the digital dominant method of trading digital advertising, according to a new report.  Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today.

growth innovation

A number of brands are missing out on driving growth via new commerce platforms as their marketing and sales teams are not structured to leverage opportunities, according to new Zenith research. The research, Five Commerce Imperatives for Marketers, said marketing teams need to reach the right customer at the right moment