YouTube

Google

Google today claimed Australian users and content creators will suffer under the incoming News Media Bargaining Code, calling on them to “get involved” in opposing it, and vowing to “do everything we possibly can to get this proposal changed”. The search and advertising giant today began displaying a warning notice

YouTube, smartphone

Youtube made US$15 billion from selling ads last year, according to Alphabet’s latest financial results, which broke out revenue for the video platform and its cloud business for the first time.  Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case studies Google acquired Youtube for US$1.65 billion in

Google today announced it is making Youtube “more shoppable” with the introduction of advertisements to the video platform’s search results and home feed. Youtube search result ads will be based on users’ search terms. Google’s example is a user searching for a video review on Puma running shoes. The ad,

Google

When it comes to important software tools in the advertising ecosystem, most conversations start with Google/YouTube. Google collects somewhere on the order of half of all global online ad revenue, has millions of advertiser customers — and likely millions of end-users for its advertising tools. Google updates these tools often.

Even as YouTube’s recommendation algorithm was rolled out with great fanfare, the fuse was already burning. A project of The Google Brain and designed to optimise engagement, it did something unforeseen — and potentially dangerous. Today, we are all living with the consequences. As Zeynep Tufekci, an associate professor at

Google wants to change the way people access and enjoy video games, unveiling a video gaming platform called Stadia which could disrupt the industry. Rivalling Xbox and Playstation, Stadia is a cloud-based video streaming service that lets uses play games on TV’s with Chromecast or devices with a Chrome browser

Global social networking giants Facebook, Twitter and Youtube all failed to adequately respond when a white supremacist gunman murdered 51 people in New Zealand, live streaming the event on the internet. But at least they tried. Media companies around the world were condemned across those same social platforms for embedding

YouTube

Recent brand safety concerns associated with user generated video content doesn’t appear to be dampening advertisers’ enthusiam for the medium. Advertising spend on FVOD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next five years, reaching $37 billion by 2022. This is

YouTube

Youtube has announced new procedures to tackle problematic content and improve brand safety. The platform will introduce more human oversight and moderation of videos, and Bloomberg is reporting, it includes a new method of vetting premium content for advertisers. WHICH-50 Reader Survey: Help us improve Which-50 by taking our annual reader

Google’s advertising revenue continues to grow, but the $2.7 billion EU antitrust fine has almost halved Alphabet’s second quarter profits. Taking the fine into account, Alphabet’s net income was $3.5 billion, rather than the $6.2 billion it was anticipating. As well as the 28 per cent decline in quarterly profit,