WPP

Citizens want governments to transform their online services to be more like those offered by the private sector, according to a study by Adobe and WPP. More than 7,000 citizens in seven countries took part in the research, which found that their governments need to look beyond simply having a

The STW merger with WPP  revealed this week telgraphs the emergence of a local firm of advertising, media and marketing services worth more than $1 billion. The merger will see a combined total of 75 local businesses under the one umbrella including some of Australia’s biggest media names including WPP’s MediaCom, GPY&R

Three of the world’s biggest names in marketing, content and community – WPP, DailyMail and Snapchat – today announced the establishment of Truffle Pig, a joint content marketing venture combining the best of global agency, newsroom and social media talent. This new company will offer brands unprecedented reach and opportunity

London based global advertising and PR outfit WPP has acquired a significant stake in US web measurement company comScore and announced a strategic alliance between the companies managed through Kantar, its data investment management division. While on the one hand the investment seems a natural extension of its business, it’s