WPP

WPP AUNZ announced its Sydney-based digital marketing and media consultancy, Switched On, will join the Australian arm of global innovation and experience design agency AKQA. AKQA and Switched On are part of WPP AUNZ. The holding company said this union is in direct response to client interest and demand for

Mindshare Sydney has won the main media account for Red Bull in Australia — formerly held by Vizeum — and will be led by the agency’s client lead, Martin Newman. Part of WPP, Mindshare, a global media planning and buying agency will take on all strategy, planning and buying for

At Adobe Summit, Adobe CEO Shantanu Narayen and Microsoft CEO Satya Nadella revealed additional details about the Open Data Initiative (ODI). As originally announced last September, Adobe, Microsoft and SAP have embarked on a new approach to business data that will help companies transform their customer experiences through real-time insights

Citizens want governments to transform their online services to be more like those offered by the private sector, according to a study by Adobe and WPP. More than 7,000 citizens in seven countries took part in the research, which found that their governments need to look beyond simply having a

The STW merger with WPP  revealed this week telgraphs the emergence of a local firm of advertising, media and marketing services worth more than $1 billion. The merger will see a combined total of 75 local businesses under the one umbrella including some of Australia’s biggest media names including WPP’s MediaCom, GPY&R

Three of the world’s biggest names in marketing, content and community – WPP, DailyMail and Snapchat – today announced the establishment of Truffle Pig, a joint content marketing venture combining the best of global agency, newsroom and social media talent. This new company will offer brands unprecedented reach and opportunity

London based global advertising and PR outfit WPP has acquired a significant stake in US web measurement company comScore and announced a strategic alliance between the companies managed through Kantar, its data investment management division. While on the one hand the investment seems a natural extension of its business, it’s