Which-50

On International Women’s Day, Which-50 takes stock of how its own coverage stacks up. News organisations are increasing the amount of women they write about, not because it’s the right thing to do but because it delivers a better product for readers. It also expands their audience, making them more

Which-50 and Mediascope, the leading resource for the Australian media & advertising trading landscape, have partnered to publish the weekly Mediascope newsletter. The newsletter features a mix of the week’s top stories, industry news, information on digital training courses, awards and conferences. Subscribe to the Mediascope weekly newsletter The newsletter

Which-50 won the coveted Best Title award (also known colloquially as a Gold Lizzie*) at the 2018 ACS IT Journalism Awards held in Sydney last week. The final award of the evening, the accolade recognises the publication with the best overall result across the categories. The earlier awards are scored

Content marketing

Leading conference company Ashton Media and Which-50.com publisher Which-50 Media have announced a strategic partnership. The two companies say that the new relationship will provide Australia’s adtech and martech businesses with a simple and effective one-stop-shop to maximise their ROI from conferences and content marketing. Over the last five years Ashton Media

Customer Experience

Leading organisations are embracing customer experience and, when necessary, implementing significant operational changes to deliver good CX, according to Ed Breault VP, Marketing & Industry Solutions Aprimo. “Some of the best marketers out there are moving backwards from the customer touchpoint and making their organisation more customer centric. They’re even redesigning and

The most influential and regular voices in the digital transformation debate dominated this week’s Chatter Report with contributions from R Ray Wang, MIT Sloan, Forbes, Tim Hughes, KPMG and Gartner all proving to be important kick starters to the conversations this week. But it was actually a post about a

Which-50 has partnered with ADMA to bring you a series of exclusive interviews with leading data science thinkers around the world. If you missed them, here are links to some of the interviews: Isson, Srivastava and Roberts will all be visiting Sydney to present at the ADMA BI & Analytics Lab

Predictive analytics expert Vik Singh has tested his vast knowledge of data and algorithms against the results of a Mixed Martial Arts (MMA) contest, and he will share his experiences next week when he teams up with ADMA and Which-50 for a live 30-minute webinar at 9:00am AEST, Wednesday 18

  Cities turning smart, companies turning tech and the BBC board turning off a 100 million pound digital transformation disaster dominated readership on Which-50 this week. A report from last week into the aggressive moves by China’s ecommerce leaders into banking also surged again thanks to distribution by FST Media.

Digital is changing the way we shop and in return it is changing the way retailers respond to our demands. Like many industries, retailers are experiencing major disruption from digital: new technology is changing customer behaviour, offering more choices and empowering the consumer with information when they want, where they