Webinar

The modern webinar has come a long way from basic presentation tool or a “talking power point,” according to Mark Bornstein VP of marketing at On24. Speaking during the third Webinar World hosted by On24 earlier today, Bornstein noted audiences are consuming content in new and different ways. Sign up

Schneider Electric builds its webinars based on partners or end-users and then pulls together content accordingly, according to Chris Quinn, its VP of Marketing. Quinn said from that stage the company may involve multiple of its own teams to bring content together. Sign up for Which-50’s Irregular Insights newsletter Nominate

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Webinars are given a bad reputation because if at first they don’t succeed for lead generation, marketers give up rather than trying again. However Sara Gonzalez, General Manager — Digital Events at Redback Connect, says if they are considered an extension to a marketing strategy and treated as more than

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The widespread consensus that we are in the midst of a new golden age of television is predicated on the combination of sophisticated storytelling and distribution platforms that put the power in the hands of the audience. Indeed, it has given rise to a new term — ‘binge-watching’ — meaning

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Digital trends are changing the way organisations market and sell. When potential customers are more likely to begin their research online, tools such as webinars offer an engaging and cost-effective way to educate people about a product or service. They are also a great way to identify where customers are

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Webinars are an extremely powerful marketing tool, according to Alison Jack, Marketing Campaign Coordinator at Employsure. She warns that they take time and effort to organise — but the rewards are worth it. She says, “Planning is key. A lack of planning and structure can lead to ad hoc webinars

chatbot

Chatbots have already evolved from their conversational commerce roots to delivering fully fledged service functions. The technology stands poised to enable real-time financial transactions and break down long-standing language barriers. That’s according to James Kraeutler, VP of the ISV and technology alliance program at Genesys. He explained to Which-50 a

By the end of 2020 fully one-quarter of customer service operations will use virtual customer assistants. That view, publicly expressed by research company Gartner last year, explains the enormous thirst for information around chatbots. Which-50’s new “The Business Of…” webinar program will kick off on February 26th with a deep

The financial services industry, under pressure from fintechs, has turned its attention to the customer. According to research from Adobe, the industry is “catching up” on customer experience by focusing on data-driven marketing, personalisation and AI. Senior executives are looking to “master” these strategies and then leverage the vast amounts