Webinar

Marketers, particularly those with experience in field marketing understand the effort required to have guests attend a live event. Not surprisingly some are skeptical, or at least uncertain about whether their audience will watch on-demand webinars. To appreciate the answer to this question it is necessary to recognise that webinars

With the pandemic restrictions still in place, the majority of office workers have been sent to work from home. This disruption has added additional pressure for businesses to digitalise services. At the SAS and Which-50 webinar, The Role of the CMO at the Most Disruptive Moment, the panellists explained to

Effective personalised customer experiences need to be balanced with understanding the customer at an individual level and with real-time customer data, AI and insights During the SAS and Which-50 webinar, The role of the CMO at the most disruptive moment, a panel of experts discussed the impact the current economic

To increase the amount of attendees in a webinar, marketers need to think outside the box and implement some unique ideas to stand out from the plethora of series in the marketplace. During episode one of the ON24 and Which-50 webinar series Maximising Webinar ROI, Tim Johnston, Director Demand Generation,

The day has arrived for your webinar. However, the work of generating the strongest ROI is just getting started. The second webinar in our Maximising Webinar ROI miniseries will show brands plan how to build the strongest engagement during the event. Register: For the second episode in the ON24 series

You’ve booked a date, chosen out the topic and know how the software works, but how do you get the most engagement before your webinar. Webinars are a highly effective way of building an audience and reaching it at scale. The content of your webinar is a key element, but

Companies that are undergoing digital transformation can earn consumer trust by getting the basics right, every single time, over the long haul according to Aarron Spinley, strategy director XM acceleration, SAP. Last week, Which-50 hosted a webinar with Camilla Cooke – Co-Founder & CMO, Xinja, Luke Shaw – Head of

The modern webinar has come a long way from basic presentation tool or a “talking power point,” according to Mark Bornstein VP of marketing at On24. Speaking during the third Webinar World hosted by On24 earlier today, Bornstein noted audiences are consuming content in new and different ways. Nominate today

Schneider Electric builds its webinars based on partners or end-users and then pulls together content accordingly, according to Chris Quinn, its VP of Marketing. Quinn said from that stage the company may involve multiple of its own teams to bring content together. Nominate today for the Which-50 Digital Experience Awards.

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Webinars are given a bad reputation because if at first they don’t succeed for lead generation, marketers give up rather than trying again. However Sara Gonzalez, General Manager — Digital Events at Redback Connect, says if they are considered an extension to a marketing strategy and treated as more than