VP

Pegasystems has appointed Michael Evans as vice president for Australia and New Zealand. The company said this newly created role reflects its growth and investment in the market. According to Pegasystems its headcount locally has more than doubled in the last four years. Sign up for Which-50’s Irregular Insights newsletter

During more than a decade in data analysis with companies like GE, Capgemini and Deloitte, and now as the Vice President in Bank of America’s Consumer & Business Lending group, Minakshi Srivastava has seen dramatic changes in how data analytics is understood and utilised. Srivastava spoke to Which-50 in advance of her

Marketing departments are accelerating the implementation of their digital marketing technology platforms, but many still prefer to buy point solutions and build up. However, the most successful and leading companies are taking a holistic view of the ecosystem. That’s our key takeout from a recent interview with Charlie Wood, Salesforce

Data, data everywhere but not a drop to drink. When leading marketing technology and analytics outfit Teradata surveyed 2000 marketers globally recently it discovered that 50 per cent of executives identified data as the most under-utilized asset in the organisation. Worse still, less than 10 per cent said they are