While brands have pulled back online advertising spend, Australia remains one of the best advertising media markets in the world for programmatic, according to a leading ad verification company. But fraud remains a problem, especially when brands do not use any mitigation strategy — as high as 13 per cent

In 2019, most marketing decisions were not based on analytics. This is despite the fact that CMOs report that marketing decisions influenced by analytics increased 39 per cent from 2013 to 2019. During that same time period, marketing analytic investments increased 20 per cent.* Regardless of how analytic output is

safety, risk, compliance, brand safety

Oracle Moat, the digital measurement side of the Data Cloud, has launched ‘pre-bid by Moat’ to help marketers identify brand safe, fraud safe and viewable ad inventory. The placement solution assess inventory for viewability and invalid traffic standards before a ad bid is made on programmatic platforms. The product is

Now more than ever, brands are aware of the value of viewable, brand-safe, fraud-free media. They are demanding increased transparency and quality in their digital media buys. This minimum standard of media quality creates a cap on supply. With this combination of increasing demand and a limited supply of viewable,

safety, risk, compliance, brand safety

For marketers in Australia concerned about viewability and brand safety the data from the ANZ Media Quality Report H2 report from IAS provides some cause for concern, but also some underlying good news. The report also contained New Zealand data for the first time, where the outline looks comparatively better, on a

iceberg, viewability, transparency

Viewability is still the number one concern for brands, which are putting pressure on the digital media ecosystem to reform and to embrace greater transparency. That’s a key finding from WARC’s Toolkit 2018 survey of more than 600 marketers on both agency and client side from around the world. WHICH-50

Good ad tech should improve campaign performance for advertisers, media performance for publishers and user experience for consumers. Note: I appreciate how busy we all are; therefore, if you want to skim this long article please just skip to the part at the end labeled “Summary“. Background In this years

The Australian marketing and advertising world remains sharply divided over viewability and still cannot even agree on the basics of definition, despite global standards on the issue being clear. With Google and Facebook pretty much writing their own rules, it might look a bit like the rounding errors fighting over

Describing it as a ‘world first’ IAB Australia has released its first tranche of viewability data to coincide with a soon to be released whitepaper. According to Gai Le Roy, Director of Research at IAB, the local chapter of the IAB is “…the first to pull together numbers from multiple competitive

A study has revealed that the pool of viewable inventory in Australia has remained steady at 42 per cent, despite a concerted effort by the industry to improve viewability. For ads placed with publishers directly, the result is slightly better at 45 per cent. Still, this is a long way behind