VIDEO:

Brightcove’s $50 million acquisition of Unicorn Media earlier this week is designed to strengthen its position in fast growing online video advertising market by helping it tackle some significant and emerging technical hurdles. The online video market is expected to be worth almost $US17 billion by the end of next

Nobody clicks on ads right? Wrong. And if anything the shift to mobility combined with the emergence of video are actually driving up user engagement and with it the effectiveness of digital advertising. According to research by Unruly, ”Online video viewers are almost three times more likely to click through to

The pace of digital transformation and the lack of a shared vision are two of the biggest problems large companies run up against when trying to drive digital change throughout their organisation, according to Capgemini Consulting. Which-50 recently described how a comprehensive Capgemini global study quantified the economic benefits to companies of

Volatile, uncertain, complex and ambiguous. Welcome to VUCA – the new normal and the consequence of five dramatic shifts driving change in the world over the very long term, according to management consultants McKinsey and Company. Actually the term was originally a military idea and has been co-opted by business