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Right place, right time, but in reality you make your own luck. So it is for programmatic video platform TubeMogul which finds itself riding the wave at exactly the right moment. The company’s Q3 revenues grew YOY 112 per cent, leading it to upgrade its guidance for the next quarter.

Pay television leader Foxtel has confirmed that it will bring its programmatic digital video advertising operations in-house. The company is also looking to invest more of its branding dollars into digital video ads, and will launch branded video ad campaigns using programmatic software. Foxtel is likely to be the first

The rise of content consumption across all digital platforms has shifted the game for advertisers and broadcasters. Audiences may be fragmenting, but gaining access to their sweet spots is getting easier with the help of smart data usage. Content reigns as the kingmaker of connectivity, in the rapidly shifting digital

Video advertising has found its moment in Australia. The recent IAB report into the local online advertising sector revealed that the category grew an impressive 76 per cent over the last twelve months – and there are some suggestions that even these figures may be under estimated. However, for evidence

Programmatic video advertising outfit TubeMogul has caned its most recent quarter, smashing expectations and delivering a strong profit — a rare outcome for a digital marketing business still in its build phase. As a result of the news its shares surged 31 per cent. Revenues grew 127 per cent to

Programmatic video advertising has surged to such an extent in Australia that local advertisers bought more video ad inventory in Australia than US advertisers bought in the US last quarter — at least on the TubeMogul platform. The latest TubeMogul second-quarter report shows that Australia is leading the world in

Marketers who use video in email get better clickthrough, longer engagement, increased sharing, better conversion rates and ultimately greater sales, according to industry analyst ComScore. The group’s recent customer survey revealed 71 percent of consumers feel that video is the best way to bring product features to life. One of the biggest hurdles

Australian outfit Cadreon — the programmatic trading desk of IPG Mediabrands Australia — introduced the world’s first “programmatic direct” video management platform using TubeMogul’s technology in 2013. That platform accounts for almost half of Cadreon’s entire video spend. The deal was said to be one of the largest programmatic direct

The online video market is expected to be worth almost $US17 billion by the end of next year. It was worth just under $US10 billion in 2013. Still, that pales compared to the $US200 billion global television advertising market. But with online video growing its share rapidly as smartphone and

The Australian programmatic mobile video ad market more than tripled in size in the first quarter, after a big jump in content consumption on smartphones and tablets, according to an analysis by TubeMogul. In its Australia Quarterly Research Report, TubeMogul said programmatic mobile video advertising inventory rose 230 per cent